1 / 7

Chapter 16

Chapter 16. Pricing Strategies: Basic Decisions. Chapter Outline. The Role of Price Price Standardization. Chapter Outline. Pricing Decisions - Supply and Demand - Cost - Elasticity and Cross Elasticity of Demand - Exchange Rate - Market Share - Tariffs and Distribution Costs

dputnam
Download Presentation

Chapter 16

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 16 Pricing Strategies: Basic Decisions

  2. Chapter Outline • The Role of Price • Price Standardization

  3. Chapter Outline • Pricing Decisions - Supply and Demand - Cost - Elasticity and Cross Elasticity of Demand - Exchange Rate - Market Share - Tariffs and Distribution Costs - Culture

  4. Chapter Outline • Alternative Pricing Strategies • Dumping - Types of Dumping - Legal Aspect of Dumping - How to Dump (Legally and Illegally) • Price Distortion • Inflation • Transfer Pricing

  5. Pricing Decisions • Supply and Demand • Cost • Elasticity and Cross Elasticity of Demand • Exchange Rate • Market Share • Tariffs and Distribution Costs • Culture

  6. Dumping • charging different prices for the same product in similar markets • unfair price • below production cost • below home-country price • harm to host-country companies

  7. Transfer Pricing • prices used by the parent firm and subsidiaries when trading among themselves Transfer Pricing Methods • direct manufacturing costs • direct manufacturing costs plus markup • market-based transfer price • arm's length price

More Related