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Fielding a Telephone Study

Fielding a Telephone Study. Surveys. Surveys as a respondent for information using verbal or written questioning. Communicating with Respondents. Personal interviews Door-to-door Shopping mall intercepts Telephone interviews Self-administered questionnaires. Personal Interviews.

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Fielding a Telephone Study

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  1. Fielding a Telephone Study

  2. Surveys • Surveys as a respondent for information using verbal or written questioning

  3. Communicating with Respondents • Personal interviews • Door-to-door • Shopping mall intercepts • Telephone interviews • Self-administered questionnaires

  4. Personal Interviews

  5. Good Afternoon, my name is _________. I am with _________ survey research company. We are conducting a survey on_________

  6. Door-to-Door Personal Interview • Speed of data collection • Moderate to fast • Geographical flexibility • Limited to moderate • Respondent cooperation • Excellent • Versatility of questioning • Quite versatile

  7. Door-to-Door Personal Interview • Questionnaire length • Long • Item nonresponse • Low • Possibility of respondent misunderstanding • Lowest

  8. Door-to-Door Personal Interview • Degree of interviewer influence of answer • High • Supervision of interviewers • Moderate • Anonymity of respondent • Low

  9. Door-to-Door Personal Interview • Ease of call back or follow-up • Difficult • Cost • Highest • Special features • Visual materials may be shown or demonstrated; extended probing possible

  10. Mall Intercept Personal Interview • Speed of data collection • Fast • Geographical flexibility • Confined, urban bias • Respondent cooperation • Moderate to low • Versatility of questioning • Extremely versatile

  11. Mall Intercept Personal Interview • Speed of Data Collection • Fast • Geographical Flexibility • Confined, urban bias • Respondent Cooperation • Moderate to low • Versatility of Questioning • Extremely versatile

  12. Mall Intercept Personal Interview • Questionnaire length • Moderate to long • Item nonresponse • Medium • Possibility of respondent misunderstanding • Lowest

  13. Mall Intercept Personal Interview • Degree of interviewer influence of answers • Highest • Supervision of interviewers • Moderate to high • Anonymity of respondent • Low

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