Dr Chris Stout Social Media and Your Practice

1. Dr Chris Stout Social Media and Your Practice Social Media and Your Practice

2. Social MediaFacebookTwitterPinterestLinkedinGoogle+LinkedinInfluencerKloutBrandYourselfTips

3. Pinterest

4. Patient Education&Virtual Handouts

5. Linkedin

6. Linkedin Influencer

7. SlideShare

8. Here are some less established sitesI have been experimenting with…

9. Klout

10. Google +

11. BrandYourself Works for your name, not per se a business entity“Dr Sally Smith” rather than “Center on Divorce Mediation” SEO Consider yourself to be a brand= Flexibility of being found as a: Therapist Author Professor Etcetera…

12.  If you have a commonly occurring name, considerUsing PhD or LCSW…Use your middle initial… For me…LLC with some venturesNon-profit for othersAuthorFacultyResearch Position.

13. Social Media Tips Always done in the context of what you can do forsomeone else Join professional listservs (“pulse check,” never flame) Join Linkedin groups and add to the conversation whenyou can Endorse others, when appropriate on Linkedin Don’t expect patients to “friend” or “follow” you

14.  Never mix clinical with personal Use privacy settings (just ask my son) Use different name (e.g., Mehmet Oz) Social media is fine for peers & colleagues Focus on value for others, not self-promotion orsales Promote others Make the effort to follow others