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Social Media: What Is It and Why Should I Care?

Social Media: What Is It and Why Should I Care?. Andrew Westgarth 12 th June 2012. Session Hashtag. Please append tweets, status updates with # BCSTeesSocMed. Agenda. What is Social Media/Networking? Guide to the Major Networks Facebook Twitter LinkedIn YouTube FourSquare / Gowalla

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Social Media: What Is It and Why Should I Care?

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  1. Social Media: What Is It and Why Should I Care? Andrew Westgarth 12th June 2012 http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

  2. Session Hashtag http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth Please append tweets, status updates with #BCSTeesSocMed

  3. Agenda http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • What is Social Media/Networking? • Guide to the Major Networks • Facebook • Twitter • LinkedIn • YouTube • FourSquare/Gowalla • Flickr and Google+ • Key Tenants for Success • Tooling • Analytics • Resources

  4. Monkey Business http://www.andrewwestgarth.co.uk/blog @apwestgarth • Technical Architect at Sage UK • ASP.NetCode Monkey • Co-founder of North East Bytes (@NEBytes) • User group for IT Pros and Devs in North East • @DDDNorth Founder and Organiser • Very Interested in Wartime exploits of 617 Squadron – the Dam Busters • Microsoft Most Valuable Professional for Internet Information Services (ASP.Net & IIS) • mail@hawaythelads.co.uk • Twitter.com/apwestgarth • www.andrewwestgarth.co.uk/blog

  5. What is Social Media/Networking? http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Social Media • A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content • Kaplan and Haenlein

  6. Social Networks http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

  7. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Closed network with over 750 million active users! • 50% of users login every day! • Benefits • Very targeted • Close • Only deal with People • Huge amount of data to mine and use for advertising

  8. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Real time network connecting people based on interests • Each Tweet is 140 characters in length • Massive amount of data to be mined • Benefits • Don’t have to contribute; can just listen; more benefit with contribution • Short and direct messaging • Instant, up to date, real time

  9. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Social Network for Professionals • Networks highlighted over three levels • Many companies use LinkedIn for recruitment • Benefits • Very much focussed around business and professional relationships • Targeted, relevant information

  10. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Network for sharing user generated content • More than 2 BILLION viewers every day • Every minute 24 hours of video is uploaded • Benefits • Content generated by users • Brand focussed • Ability to tailor message

  11. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth Location based Social Networks Foursquare has over 10 million members Users check in, earn badges and points Share tips and suggestions Companies can provide offers

  12. http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Flickr • Social Network for Sharing Photos • Google+ • New kid on the block • Direction unsure • However, it should not be ignored!

  13. Key Tenants for Success http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Be Fast and Proactive • Be Visible • Integrate Social Media into Your Customer Service • Be Consistent • Be Organised • Be Human • Reward Influencers • Stand out from the Crowd

  14. Reasons Campaigns Can Fail http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth Misunderstanding How Social Media Works Not Being Realistic Not Measuring and Monitoring Not Building Engagement FEAR OF SOCIAL MEDIA!!

  15. Tooling http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth Tweetdeck Hootsuite MetroTwit Mobile Clients AppBistro SocialOomph

  16. Analytics http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Identify KPIs • Create Company/Brand Dashboard • Bit.ly/Facebook Insights/Klout • Microsoft Analytics for Twitter • Excel add-in – http://bit.ly/socmedex • Microsoft SQL Azure Labs – www.sqlazurelabs.com • Microsoft Codename “Social Analytics”

  17. Resources http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth • Applications • MetroTwit – www.metrotwit.com • Tweetdeck – www.tweetdeck.com • Hootsuite – www.hootsuite.com • SocialOomph – www.socialoomph.com • Blogs • http://www.mashable.com/social-media • Books • The Facebook effect – David Kirkpatrick • Working the Crowd – Eileen Brown • Socialnomics: How Social Media Transforms the Way We Live and Do Business – Erik Qualman

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