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Central Calif. Winegrowers and Calif. Assoc. of Winegrape Growers 2006 Winegrape Symposium. “ San Joaquin Valley Grapes = Quality Value Wine”. November 29 th and 30 th , 2006 Pardini’s, Fresno, California. How is the SJV poised to compete? What must we do?.
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Central Calif. Winegrowers and Calif. Assoc. of Winegrape Growers 2006 Winegrape Symposium “San Joaquin Valley Grapes = Quality Value Wine” November 29th and 30th, 2006Pardini’s, Fresno, California
How is the SJV poised to compete?What must we do? Greg Livengood, Joseph W. Ciatti Co., LLC San Rafael, CA 415/458-5150 www.ciatti.com
USA vs. World USA 8% of Production USA 5% of Vine Acres 7.66B Gals (45M tons) • Source: OIV
Cost of Ocean Freight Approx. US$0.80 per gal
Imports • Pinot Grigio • Pinot Noir • Riesling • Long Inventories in S. America & Australia
+35% +33% +27%
Currency Exchange Rates AUD 1.00 = US EURO 1.00 = US
California Exports 540,000 Tons 440,000 Tons 94.13M Gals 520,000 Tons 76.46M Gals Est. 530,000 Tons 91.27M Gals Est. 92.33M Gals Source: Gomberg Fredrikson Report; State Board of Equalization
SJV Strengths • White Zinfandel • Zinfandel • Ruby Cabernet • Colombard • Competitive Varietals
Canada Germany Scandinavia UK Asia Major Export Mkts for SJV Wines
E- Newsletter To sign up for our E-Newsletter “Ciatti Insight” Email Lora at Lora@ciatti.com
Thank You for your time and Attention Greg Livengood Joseph W. Ciatti Co., LLC T.415/458-5150 www.ciatti.com