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The Introduction to the Hospitality Industry

The Introduction to the Hospitality Industry. Hospitality Industry vs. Tourism. Hospitality Industry – Collection of businesses providing accommodation and/or food and beverage services for people who are away from home.

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The Introduction to the Hospitality Industry

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  1. The Introduction to the Hospitality Industry

  2. Hospitality Industry vs. Tourism • Hospitality Industry – Collection of businesses providing accommodation and/or food and beverage services for people who are away from home. • Tourism is a wider group of economic activities connected to the hospitality industry. • See p. 4 ex. 3 of the Course Book. • What types of organizations belong to both industries?

  3. Travel & Tourism Industry • Lodging Operations • Transportation Services • Food & Beverage Operations • Specialist Shops • Leisure Activities

  4. Travel and tourism industry Lodging Operations Transportation Services Food and Beverage Operations Retail Stores Activities Hotels Motels Resorts Timeshare Hotels Conference centers Camps Parks Casinos Convention hotels Cruise ships Ships Airplanes Autos Buses Trains Bikes Limousines Restaurant Lodging Properties Retail Stores Vending Catering Snack bars Cruise ships Bars/Taverns Banquets Contract Food Services Gift Shops Souvenir Shops Arts/Crafts Shops Shopping Malls Markets Miscellaneous Stores Recreation Business Entertainment Meetings Study Trips Sporting Events Ethnic Festivals Cultural Events Seasonal Festivals Gaming Overview of the travel and tourism industry

  5. Who Is a Tourist? According to UNWTO (2000) an international tourist is: “a visitor who travels to a country other than that in which s/he has his/her usual residence for at least one night but no more than one year, and whose main purpose of visit is other than the exercise of an activity remunerated from within the country visited.“

  6. Who Is a Tourist? The following criteria has to be met: • The trip should be to another place than where the person lives. • The duration of the trip should be no longer than 12 months, but not shorter than 24 hours. • The purpose of the visit can be work (business trip) or leisure. But the person should not be earning money in the place of visit.

  7. Why Is Tourism Important?

  8. The Importance of Tourism • Provides lots of employment opportunities for local people. • Funds a large percentage of a country’s gross domestic product (GDP). • Brings foreign currency through the goods and services provided to foreign visitors, thus improving the balance of payments.

  9. Promotion of Tourism • Contributes to country’s economy • Government establish tourist organizations • Advertise countries overseas Video example of promotion of a country.

  10. Activity 4, p. 6. 1. Company's Name & Ownership Details (government or privately owned?) 2. Company's Website (if they do not have a website, then postal address or other location information) 3. Analyze what is the benefit and detriments that tourism brought to this region. 4. One paragraph description of three types of activities the company conducts in order to support local tourism. Email results: erica.liu@lrjj.cn By Tuesday, Marh 9th 16:00 Homework

  11. Definition of the Hotel An establishment held out by the proprietor as offering food, drink and, if so required, sleeping accommodation, without specific contract, to any traveller presenting himself who appears able and willing to pay a reasonable sum for the services and facilities provided and who is in a fit state to be receied. (Hotel Proprietors Act 1956)

  12. Hotels Classification • Target Market • Location • Size • Facilities • Ownership

  13. Business Travelers • Pleasure/Leisure Travelers Classifying Guests

  14. Commercial Hotels / Tourist Hotels / Resort Hotels Target Market Casino Hotel Convention Center Vacation ownership and condominium hotels • Activity 5, p. 8

  15. Small Under 100 rooms • Small • Medium • Large • “Mega” Hotels Classifying Hotels S I Z E 100-200 rooms 200– 700 rooms 700 rooms above

  16. The Fairmont Banff Springs Hotel, Canada 768 rooms

  17. City Centre / Downtown • Suburban • Water/Mountain based • Airport Location

  18. Facilities • Full-service Hotels • Budget Hotels • Self-catering Hotels

  19. Facilities

  20. Facilities

  21. Facilities

  22. Ownership • Private • Local Group • International Group • Activity 7, p. 9 Answer question in Activity 7, p. 9

  23. Management Contract - property is owned by one company and managed by another. The hotel’s name remains the same. • Franchising – property is owned by one company and managed by another. Owner buys into the name and pays for franchising plus % of profit (or turnover). Hotels Affiliation

  24. Answer Review Question 4, p.11 Exercise

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