1 / 15

LECTURE 2 ADAPTING YOUR WORDS TO YOUR READERS

LECTURE 2 ADAPTING YOUR WORDS TO YOUR READERS. Strategically necessary . It shows you are considerate of your reader’s time and energy. Clarity. Tone. Knowledge. Different readers should understand the parts of your message that are of value to them.

dsapp
Download Presentation

LECTURE 2 ADAPTING YOUR WORDS TO YOUR READERS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. LECTURE 2 ADAPTING YOUR WORDS TO YOUR READERS

  2. Strategicallynecessary. It shows you are considerate of your reader’s time and energy. Clarity. Tone. Knowledge.

  3. Different readers should understand the parts of your message that are of value to them. Define any specialized vocabulary used for the non-experts.

  4. Using familiar language means using the language that most of us use in everyday conversation. The more common word for- Endeavor Perform Initiate Demonstrate Discontinue

  5. Studies of readability shows that short words generally communicate better than long words. Rewrite the following sentence using short words – They acceded to the proposition to undertake a collaborative venture.

  6. They agreed to work with us.

  7. Use slang and popular clichés with caution. Be careful with business clichés “state of the art”, “cutting edge” etc. Overuse of such clichés begin to sound like replacement for thinking. There is a risk of sounding out of date. Creates confusion in cross cultural communication.

  8. Technical words and acronyms are useful and often necessary when speaking to someone in the same field of work. Miscommunication occurs when these words are used with people outside. Be careful when using acronyms as some might not be widely recognized.

  9. Good business communicators will use words with sharp and clear meanings, with the right emotional tone. Choosing such words means being concrete, specific, and sensitive to the shades of meaning. Concrete words stand for things that the reader can see, feel, taste, smell or count. Whereas abstract words can often be vague.

  10. Be careful when using tricky words that sound alike or nearly alike but with different meanings, for example- “Affect” and “Effect”. Idioms which are word combination should be used appropriately. For example- “listen at” (faulty idiom) “listen to” (correct idiom).

  11. Overuse of the verb “to be” and passive voice can sap the energy from your sentences. “A sentence with a verb that can take a direct job(the recipient of the action) can be written either in a direct (active) pattern or an indirect (passive) pattern.” Example- The auditor inspected the books (active); The books were inspected by the auditor (passive).

  12. When a verb is camouflaged, the verb describing the action in a sentence takes the form of a noun. Then the sentence becomes long as other words need to be added. For example- acquire (Action verb) acquisition (Noun form) Make an acquisition (wording of camouflaged verb)

  13. Avoid masculine pronouns for both sexes. Avoid using words that derived from masculine word. Use gender neutral substitute. Masculine pronouns can be avoided in three ways. Reword the sentence to eliminate the offending word. Make the reference plural. Use gender neutral expressions.

  14. Avoid using words that stereotype by- Age Race Nationality Disabilities

More Related