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<br><br>Big data is an interesting subject to analyze as it is the future of businesses, the way managers approach business situations and how they should market their products to the customers.
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BIG BIG DATA DATA The Management Revolution
Big Data Solves a Big Problem “You can’t manage what you don’t measure.” Explosion of digital data is so important.
The Amazon Story When people began buying books online, it became possible to track what other products they looked at and how much they were influenced by promotions. Big Data Industry Transformation
The Opportunity for Competitive Advantage Data-driven decisions increase productivity and profitability.
What’s Different About Big Data? But big data has three distinct characteristics VOLUME VELOCITY VARIETY
What’s Different About Big Data? Volume With big data, companies have a lot more information to work with and a lot more to handle. Massive data sets
What’s Different About Big Data? Velocity By gathering information in real time, a company can be much more agile than its competitors
What’s Different About Big Data? Variety Unlike information generated from traditional systems, much of the data is unstructured and unwieldy to store and process.
5 Big Data Challenges LEADERSHIP TALENT MANAGEMENT TECHNOLOGY DECISION MAKING COMPANY CULTURE
5 Big Data Challenges 1 Leadership Set clear goals and decide what success looks like.
5 Big Data Challenges 5 Big Data Challenges 2 Talent Management You need data scientists and domain experts.
5 Big Data Challenges 5 Big Data Challenges 3 Technology Develop new skills in IT.
5 Big Data Challenges 5 Big Data Challenges 4 Decision Making Base decisions on evidence.
5 Big Data Challenges 5 Big Data Challenges 5 Company Culture Don’t ask “what do we think?” Ask “what do we know?”
The Payoff Smarter Predictions Smarter decisions Smarter Interventions
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