HP CloudSystem Certified Hosting

1. HP CloudSystem Certified Hosting For HP CloudAgile partners

2. How to use this deck This deck is designed to help you present the HP CloudSystem Certified Hosting program to CloudAgileService Provider partners to recruit them to the program The main slides cover: Cloud services market challenges Overview of the HP CloudSystem Certified Hosting Program How the program works How do partners get started More detail is provided in the back-up slides: Advantages of cloud hosting with HP Building success (customer success examples) **Be sure to go to the link provided on slide 13 to learn about current promotions and incentives for Service Provider partners Remove this slide before presenting

3. Agenda • Cloud services market opportunities and challenges • HP CloudSystem Certified Hosting program • How does the program work? • Act now—Get the HP edge

4. Business and IT are under pressure • Speed innovation • Speed execution • Lower costs

5. This opens doors to grow your cloud hosting revenue! Enterprise customers are looking to cloud hosting to enable IT delivery • Customer needs • Faster service delivery to beat the competition, enhance revenue • Provision new services on-demand; deploy environments quickly • Flexible capacity they can scale on a utility basis • Use existing mixed IT environment; maintain future flexibility • Detailed reporting for charge-back and governance • Simplified management for capacity planning, efficiency and control • Reliability, availability and security they can count on Over $100B cloud services market by 2013* * http://softwarestrategiesblog.com/2012/01/17/roundup-of-cloud-computing-forecasts-and-market-estimates-2012/

6. Cloud hosting opportunities for service providers • Wide range of hosting services • Dedicated, private cloud hosting • Hybrid cloud hosting • Managed hosting • Application-specific hosting for core productivity applications like Microsoft Exchange, SharePoint, etc. • Hosting targeted at vertical industries, including healthcare, government, media and more • Development environments—fast provisioning for app/service development • IaaS, PaaS and SaaS

7. Winning in the cloud hosting market isn’t easy Speed, differentiation, efficiency, and flexibility are essential • To add revenue and margin, do you need: • Avenues for expanding your sales reach? • Ways to differentiate your services in the cloud market? • To improve service levels, do you need: • To automate and enhance cloud solutions for your customers? • To quickly create new application environments? • Detailed reporting for charge-back and allocation of resources? • Flexibility on hypervisors, operating system choices, etc.?

8. HP CloudSystem Certified Hosting— gain the cloud services edge

9. HP CloudSystem Certified Hosting HP’s technology and market strengths extend SP’s sales reach and hosting capabilities Market strength / experience Sales enablement / partnership Leading cloudtechnology Market Development funds/ Joint Investment Industry’s most cloud ready infrastructure • HP Converged Cloud—most complete, integrated, unified and open platform • HP CloudSystem, Cloud Maps, Cloud Service Automation • Market leadership • Enterprise experience • Industry partnerships • Customer relationships • Joint go-to-market funds/programs • Dual compensation • Customer/partner linkages • Incentives • Certification Offering/demo development funds Extensive GTM • *Boost cloud capabilities * Differentiate services * Speed delivery * Grow pipeline * HP & Channel Sales Engagement

10. HP CloudSystem Certified Hosting—What is the program? Winning combination to help you build, differentiate and sell cloud services + • Host on HP CloudSystem— • End-to-end cloud delivery solution • HP Cloud System, Cloud Service Automation and HP Cloud Maps • Optimized utilization • Fast, automated application deployments • Single management view • HP best-in-class converged cloud infrastructure • Openness/flexibility on OS, hypervisors, physical & virtual servers, etc. • Reliability, availability, and security • Reduced operating costs • Scalability • Join Certification Program— • Partnership to expand/speed sales • Pipeline development with HP customers, sales reps, channel partners • Joint go-to-market activities; dual compensation; cooperation not competition • High-margin services • Linkages to HP enterprise customers • Leverage HP experience and relationships • US $10Ktraining and certification • Gain expertise, customer service/assurance • Reduced acquisition/ramp-up costs • Discounts up to 50% • Flexible financing

11. What’s in it for you? Leverage HP technology edge and sales reach to grow capabilities and boost sales • Boost your ability to pursue the $143B cloud services market • Differentiate your cloud services with HP CloudSystem advantages to beat the competition • Rapidly deploy new applications and services to meet customer needs (via Cloud Maps, etc.) • Use open solution to meet customer choice of hypervisor, OS, virtual/physical servers, etc. • Address almost any customer requirement across multiple hosting options: colocation, managed hosting, cloud infrastructure • Count on HP Converged Cloud reliability, manageability, scalability, security • Extend your sales reach with HP marketing and sales • Joint GTM/Lead Gen • $$$ for HP sales force & channel partners to drive CloudSystem Hosting business • Leverage HP customer relationships and experience; expand links to enterprise customers • Reduce costs for cloud acquisition and operations • Gain expertise and assure your end users with free training and HP Certification

12. Program requirements • Who is eligible for the program? The program is for HP CloudAgile Partners* who plan to offer cloud services that are: • Hosted on HP CloudSystem(s) • Defined for target sectors (i.e., by industry or customer needs like IaaS, PaaS or SaaS) How to get started? What is required of partners? Start with a detailed discussion about HP CloudSystem Certified Hosting with your HP Sales Team Be prepared to: • Order and install your HP CloudSystem • Train and certify two of your engineers. (Be prepared to cover initial cost prior to reimbursement by HP) • Develop joint go-to-market plans and lead generation activities with HP(MDF to be allocated based on shared marketing plans, objectives, etc.) • Engage in co-selling activities. Share your funnel with HP and leverage linkages * If the SP is not yet an HP CloudAgile Partner, they must qualify for and sign up to be an HP CloudAgile Partner prior to becoming an HP CloudSystem Certified Hosting Partner. If currently a Business level partner, must be planning to become a Select level partner within 12 months.

13. Current promotions Check for current offers to help you jump start your cloud hosting capabilities and sales See current promotions at the HP CloudAgile Partner Portal home page: http://www.hpcloudagiletool.com/

14. How does the program work?—the partnership edge

15. Single point-of-contact, focused joint marketing • We help you grow your pipeline • Dedicated CloudAgile Concierge = single point-of contact • Initial joint value proposition definition/strategy • Quarterly marketing plan and GTM funds • Incentives/collaboration with HP sales reps, channel partners • Activities: joint sales/customer events, collateral, webinars, lead generation, etc.

16. HP links you to our customers and partners Invaluable linkages open doors to new business HP brings our enterprise customers and channel partners to you! Joint compensation = new playing field, cooperation NOT competition HP HP HP enterprise customers CloudAgile service provider Enterprise market SP & HP Sales Rep Joint compensation Joint GTM HP sales reps HP channel partners SP & Channel partner Joint Opportunities Compensation for CP SME/SMB market

17. Extend sales reach with HP sales force ... Unlocking new business opportunities with win-win model • Compensated to sell together • Allows double crediting for CloudAgile partners* • Providing quota credit to both the End User Rep and the Service Provider Rep • Allows a partner environment where the sales reps do not compete for the business • HP Sales compensated on key CloudAgile offerings • Both sales reps get credit *For CloudAgile select and premier partners

18. ...And get even greater reach through our channel HP pays our channel to co-sell CloudSystem • Financial incentives for channels • 2% agent rebate for Hosted CloudSystem or 3PAR opportunities delivered by CloudAgile Service Providers • CI Specialist Resellers are eligible for deal registration benefit • Details available on Partner Portal—Cloud Expressway HP channel partners CloudAgile service provider

19. Act now!—Get the HP edge

20. Get started now to gain your cloud hosting edge Schedule an in-depth discussion about HP CloudSystem Certified Hosting and HP CloudSystem with your HP sales team today! Order your HP CloudSystem Schedule training and certification for two engineers Define market specialties; work with assigned HP Concierge to develop GTM plans (including HP customer, sales rep and channel partner linkages) Launch your unique, differentiated cloud services based on HP CloudSystem

21. Thank you c03961354, October 2013

22. Back-up slides Advantages of cloud hosting with HP

23. HP Converged Cloud Hybrid delivery based on common architecture across traditional & all cloud models • Choice • Open…standards-based across all delivery models • Heterogeneous…hypervisors, development, infrastructure • Extensible…partner ecosystem • Confidence • Security…across info, apps, infrastructure, delivery models • Management …end to end • Automation…for cloud based architectures & processes • Consistency • Common architecture…across all delivery models • Portability…for flexibility & optimization • Consumption experience…one simple model Information Applications Infrastructure Public Cloud Traditional Private Cloud Managed Cloud

24. HP CloudSystem Most complete, open, integrated system • Single services viewacross hybrid cloud • Multi-hypervisor, multi-OS,heterogeneous infrastructure • Intelligent automationand orchestration • Rapid application andinfrastructure deployment

25. HP Cloud Maps—your advantage for high-margin enterprise hosting Create custom cloud maps or choose from the 150 that HP offers Quickly create new application environments, often in less than an hour Repeatable, proven deployments lower risk and assure optimized performance and SLAs Built-in disaster tolerance, compliance and lifecycle management Save up to 200 staff-hours* per application environment in design, development and deployment Support your markets and customers with off-the-shelf and custom automation solutions Create a rich catalog of application services ready for push-button deployment HP Cloud Maps Prepackaged application templates integrate decades of expertise HP Cloud Service Automation * Based on HP experience in customer engagements

26. Leverage HP experience with enterprise workloads Extensive partnering experience with leading enterprise software vendors like Microsoft, Oracle, SAP, etc. Solid footprint in enterprise accounts 100+ Cloud Maps with over 25 partners We understand customers’ key application areas and can help you do business in these areas

27. HP Cloud Maps help you meet your customers’ needs Host the applications your customer has today—this is just a sample! Get your customers key workloads to the cloud faster and with more confidence Whether for IaaS, PaaS or SaaS, choose from 150 cloud maps—including infrastructure provisioning, applicationdeployment, and lifecycle management cloud maps—to provide what your customer needs.

28. Be the first to cover the enterprise Customers need IT services and solutions for diverse workloads Pursue broader range of customers • Grow business by covering wide-ranging needs • Virtual private cloud—dedicated cloud for multiple internal users • Core productivity applications—secure deployment and scalability for Microsoft Exchange, SharePoint and more • Development environments—fast provisioning for app/service development • Variable workloads—bursting capacity on demand • HP CloudSystem enables flexibility • Open technology—meet customer needs regardless of hypervisor, OS, etc. • Scalability/agility—meet customers’ changing demands/growth over time

29. Back-up slides Building success

30. Strong customer and partner momentum HP CloudSystem Managed Clouds HP Public Cloud Services >850 >2000 >200 Customers Customers Customers >130 >50 CloudAgile service provider partners Cloud centers of excellence

31. Turkcell Business need Enter ICT (new) market quickly Flexibility to deliver cloud services tailored for each customer on-demand Offer IaaS and Communication-as-a-Service via a customized, online marketplace portal Generate new revenue stream from cloud services HP solution HP CloudSystem Service Provider featuring HP Aggregation Platform for Software as a Service (AP4SaaS), Cloud Service Automation (CSA), and HP BladeSystem Matrix with Matrix Operating Environment Client outcome Market Place Portal offering IaaS and CaaS (MS Exchange/2010) with potential for expansion with new applications More predictable operating costs Low capital investment Minimal risk in new technology adoption Service provider cloud Download the case study here