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Reorganizing Around an Alumni-in-Admissions Effort

National Small College Enrollment Conference July 2013. Reorganizing Around an Alumni-in-Admissions Effort. AGENDA. Introductions Overview of The College of Saint Rose Enrollment Management Reorganization Effort Goals Defining “Legacy” Courting Legacies

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Reorganizing Around an Alumni-in-Admissions Effort

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  1. National Small College Enrollment Conference July 2013 Reorganizing Around an Alumni-in-Admissions Effort

  2. AGENDA • Introductions • Overview of The College of Saint Rose • Enrollment Management Reorganization Effort • Goals • Defining “Legacy” • Courting Legacies • Engaging Volunteers to Expand Reach • Communicating with Alumni • Challenges • Your Thoughts and Ideas?

  3. Who we are. MARY GRONDAHL JEREMY BOGAN Assistant Vice President of Undergraduate Admissions Vice President of Enrollment Management

  4. The College of Saint RoseOverview • TYPE • 4-year, independent, liberal arts with strong pre-professional programs • 70 undergraduate programs • 52 graduate degrees and certificates of advanced study. • Academic Schools: Arts & Humanities, Business, Education, Math & Sciences • LOCATION • Albany, New York’s Capital City • ENROLLMENT • 2,800 Undergraduates • 657 Freshmen • 250 Transfer Students • 1,500 Graduate Students

  5. Enrollment ManagementHow we are organized.

  6. ENROLLMENT MANAGEMENTSTAFFING

  7. ALUMNI IN ADMISSIONS GOALS • TWO GOALS • Increase the number of legacies applying and enrolling • Expand the College’s geographic reach by engaging alumni

  8. QUANTIFYING GOALS

  9. WHO IS A LEGACY? • Children • Grandchildren • Nephews, Nieces • Siblings • Cousins

  10. COURTING LEGACIES • INVITATION TO BRUNCH FOR SCHOLARS • Phone Call From Alumni Board Members • Special Nametag Designation • Photo With Alumnus And Student • WE ARE SAINT ROSE LEGACIES

  11. WE ARE SAINT ROSE LEGACIES

  12. WE ARE SAINT ROSE LEGACIES

  13. WE ARE SAINT ROSE LEGACIES

  14. WE ARE SAINT ROSE LEGACIES

  15. COURTING LEGACIES • WELCOMING AT ORIENTATION • Email to stop by the alumni in admissions table for Frisbee

  16. COURTING LEGACIES

  17. PHASE 1 RESULTSFALL 2012-2013

  18. COURTING LEGACIES • Invite alumni to Admissions Information events • Email invitation to be sent to all alumni • Bring prospective students • Recognition of alumni in audience

  19. BUILDING A LEGACY PROGRAM • Build on what is already in place • Marketing of Delaney Scholarship for legacy students • Family Weekend invitation-only Legacy Reception • Gifts for accepted students at Accepted Student events including Scholarship Brunch and Orientation

  20. BUILDING A LEGACY PROGRAM • Presence on website in both Admissions and Alumni areas • Expansion of recognition of Legacies • Orientation • Commencement • Family Weekend

  21. BUILDING A LEGACY PROGRAM • Legacy Admission Workshop • Benefit for Saint Rose alumni with children in 10th and 11th grade • Introduction to the college search process • Free for Saint Rose families

  22. LEGACY ADMISSIONS WORKSHOP • Topics to include • Finding the correct college for your child • Financial Aid • Writing the Application Essay • Mock Interview

  23. ALUMNI IN ADMISSIONS • Goal: Increase geographic reach of Saint Rose through alumni volunteers

  24. ALUMNI IN ADMISSIONS VOLUNTEERS:GOALS

  25. ALUMNI IN ADMISSIONS

  26. ALUMNI IN ADMISSIONS • 5 ways to assist efforts • Alumni are carefully chosen by Alumni and Admissions staff

  27. AIA VOLUNTEER OPPORTUNITIES • College Fair Representative • Interviewing prospective students • Calling/emailing to congratulate accepted students

  28. AIA VOLUNTEER OPPORTUNITIES • Letter writing campaign to be sent to prospective students interested in similar major • Attend or host a student event • Conversion events • Summer send off events

  29. Communicating with Alumni:ADMITTEDLY SPEAKING

  30. CHALLENGES • Finding the “right” alumni who want to help • Looking at past Tour Guides • Determining which geographic areas would yield the best results • Building the bridge between Alumni and Admissions and Career Services

  31. Mary Grondahl Vice President of Enrollment Management grondahm@strose.edu Jeremy Bogan Assistant Vice President of Undergraduate Admissions boganj@strose.edu Beth Anne Smith Coordinator of Alumni-in-Admissions Program esmith@strose.edu QUESTIONS?

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