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Promising Strategies for Communicating with Community Providers

Promising Strategies for Communicating with Community Providers. Dan Baden, M.D. Clinician Communication Team Lead Emergency Communication System Office of Communication Centers for Disease Control and Prevention U.S. Department of Health and Human Services Atlanta, GA. COCA.

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Promising Strategies for Communicating with Community Providers

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  1. Promising Strategies for Communicating with Community Providers Dan Baden, M.D. Clinician Communication Team Lead Emergency Communication System Office of Communication Centers for Disease Control and Prevention U.S. Department of Health and Human Services Atlanta, GA

  2. COCA • Clinician Outreach and Communication Activity • 84 partner organizations • Regular conference calls • Two-way communication

  3. CDC Clinician Registry • ~ 40,000 members • Updates on changes and new information • Over 800,000 messages delivered

  4. The following changes or additions were made to CDC guidance and information during the period of July 18 to July 25, 2003.  If you have any questions on these or other clinical issues, please call our Clinician’s Information Line at 877-554-4625: WEST NILE VIRUS http://www.cdc.gov/ncidod/dvbid/westnile/surv&controlCaseCount03.htm As of July 24, there were 12 confirmed cases of West Nile virus in humans in eight states: Alabama (1), Colorado (1), Iowa (1), Minnesota (1), Ohio (1), South Carolina (1), South Dakota (1), and Texas (5). http://www.cdc.gov/ncidod/dvbid/westnile/clinical_guidance.htm Provides West Nile virus-related information and guidance for clinicians and public health professionals SARS http://www.cdc.gov/ncidod/sars/testresultsc.htm Fact Sheet for Clinicians: Interpreting SARS Test Results from CDC and Other Public Health Laboratories.  This guidance was changed to note that some persons do not test positive for the SARS-COV until more than 28 days after onset of illness.  Previously this period was described as 21 days.

  5. Clinician Specific Web Pages • Smallpox, SARS, WNV • Standard format for all topics • Rapid access, <5 minutes in/out • Links to other resources

  6. Clinician Information Line • (877) 554-4625 • 24/7 service • Staffed by clinicians • Links to S&L HD • Links to CDC Clinicians • Smallpox, SARS, Monkeypox, WNV

  7. Satellite Broadcasts • Targeted at Clinicians • Live and archived versions • CME option • Mechanism for answering questions

  8. Other Resources • Epi-X • Health Alert Network

  9. Department of Health and Human Services Assistant Secretary for Public Affairs CDC Communications Leadership Team Director’s Emergency Operations Center (DEOC) Emergency Communication Coordination Center (EC3) EMERGENCY COMMUNICATION: Communication Teams Information Management Team (IMT) Clinicians Communications Team (CCT) Communication Monitoring and Research Team (CMRT) Web Team (WT) Health Education Team (HET) Hotline Team (HT) Public Health Communications Team (PHCT) Federal Governmental Communications Team (FGCT) Media Team (MT) Sept. 2003

  10. Communication Activity ECS - SARS Monday, March 17, 2003 – Saturday, July 12, 2003 • Triaged and handled 10,166 press calls • 12 press releases; • 21 telebriefings/news conferences • The Public Response Hotline answered 34,229 calls and received 3,450 emails • 17 million page views on CDC SARS web site • Highest: nearly 4 million page views Apr. 20-26

  11. Clinician Communication Activity - SARS Monday, March 17, 2003 – Saturday, July 12, 2003 • Conference calls with COCA partners: 5 • 16 weekly updates via Clinician Registry (<500,000 individual messages) • Satellite broadcasts on SARS: 2 (~105,000 participants) • 2,079 calls answered by Clinician Information Line

  12. CLINICIAN COMMUNICATION TEAM • Clinician Outreach and Communication Activity (COCA) • Clinician-specific Web pages • Clinician Registry • Clinician Information Line (CIL) • Satellite broadcasts and other resources

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