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History

History. First operated in Hong Kong in 1992 Born in 1996 in Hanoi and then be present in Ho Chi Minh in 2003 . Company’s service products. Al Fresco group: Jaspas Restaurant Jaspas Wine & Grill Pepperonis The Spotted Cow. Positioning map. High price. Domino Pizza. Al Fresco.

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History

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  1. History • First operated in Hong Kong in 1992 • Born in 1996 in Hanoi and then be present in Ho Chi Minh in 2003. Company’s service products • Al Fresco group: • Jaspas Restaurant • Jaspas Wine & Grill • Pepperonis • The Spotted Cow

  2. Positioning map High price Domino Pizza Al Fresco Pizza inn Low quality service High quality service Peperoni Low price

  3. Customers service encounter Emphasizes encounters with service personnel high Al Fresco Emphasizes encounters with physical service elements low

  4. Servuction System

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