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Protecting Your Digital Life

Protecting Your Digital Life. Digital Czech Republic February 7, 2019 Ondrej Vlcek , President | Avast. Avast at a Glance. 65%. PRAGUE. 17M+. 1988. 435M+. CONSUMER. EMPLOYEES IN CZECH REPUBLIC. HEADQUARTERS. FOCUS. PAYING CUSTOMERS. FOUNDED. ACTIVE USERS. 1,800+. 25. EMPLOYEES.

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Protecting Your Digital Life

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  1. Protecting Your Digital Life Digital Czech Republic February 7, 2019 OndrejVlcek, President | Avast

  2. Avast at a Glance 65% PRAGUE 17M+ 1988 435M+ CONSUMER EMPLOYEES IN CZECH REPUBLIC HEADQUARTERS FOCUS PAYING CUSTOMERS FOUNDED ACTIVE USERS 1,800+ 25 EMPLOYEES OFFICES WORLDWIDE FOUR CONSUMER BRANDS BEST IN CLASS SECURITY PRODUCTS #1 Download for PC Best FreeAntivirus Perfect Score Antivirus for Android Highly Downloaded Security App 100 – 500M Category

  3. Cybercrime Is Now A Professional Organization That Is Targeting Consumers As the separation between analog and digital lives becomes indistinguishable, cybercrime is now a daily occurrence… … Internet thugs are increasingly attacking consumers ( ) Lost Time, Money and Sense of Safety $172Bn 53% 51% believe it's become harder to stay safe and secure online over the past 5 years2 was lost by consumers dealing with cybercrime globally3 of consumers experience cybercrime or know someone who has2 Threats Extortion Fear Cybercrime is at the forefront of consumer's minds4 How often do you, yourself, worry about the following things? (% frequently or occasionally) $1,107Average ransom size, up ~4x from $2941 36%growth of ransomware detections1 ~2xConsumer fearfulness of digital vs. physical crime2 Notes: 1. 2017 Symantec Internet Security Threat Report – 2015 to 2016 2 Norton Cyber Security Insights Report 2016 3. Norton Cyber Security Insights Report Global Results 2017 4. Gallup Poll – Americans' Top Worries; comparison of the average fearfulness of being a victim of identity theft and financial information stolen by hackers versus having a car stolen, home burglarized or becoming a victim of terrorism

  4. The Avast Direct Sales Model Advantage Retail OEM Partnerships FREE to PAID Antivirus promoted through traditional sales force and material marketing spend Antivirus pre-installed through expensive partner contracts Antivirus promoted through targeted sales, marketing and word of mouth Fees! Slotting | Promotional | Stocking UP TO 10% Paid Conversion upon expiry of free trial (1,2) (3) ~4% Paid ~96% Free SWITCHOVER TIME 17M+ Customers …revenue shared with Retailer UP TO 100% …revenue shared with OEMs UP TO 50% (3) (3) $$$ 2¢ Service Costper Year ContinuedCross-Sell Notes: 1. Refers only to PC Users (including Piriform users) 2. Revenue sharing applies only to mobile downloads and renewals 3. Indicative figure based on company estimates

  5. Users Shifting to Free Model Driving Share Gains vs Traditional Players Users Are Moving Towards Our Model Avast Is GainingMarket Share Total Consumer PC Users (excluding China)(1) Consumer Security Revenue CAGR Reported Numbers/Company Estimates 9.0%(2) 0.1%(3) (2.3%)(4) (3.0%)(5) Free AV Traditional 2015-17 CAGR 2013-16 CAGR 2015-17 CAGR 2015-17 CAGR Notes: • Calculated using Company estimates and internal data • Including Consumer AV, Utilities and VPN Revenue for Avast • Company estimates CAGR 2013-16 for McAfee • Calendarized data from Annual and Quarterly Reports for Symantec, 2017 revenue not considering Lifelock acquisition revenue contribution, Lifelock revenue contribution computed annualizing the reported $67M revenue contribution in the period 9 Feb-31 Mar 2017 • Sum of consumer segment quarterly data for Trend Micro (2015-2017) sourced from https://www.trendmicro.com/en

  6. Massive Global User Footprint and Large Scale PresenceAcross Geographies Global Scale with 59 Countries with 1M+ Active Users(1) 20M 14M 26M 26M 54M 9M 14M 17M 1.2M 13M 19.5M Countries with 1M+ users 44M BRIC-plus: 114M(2) #1 Downloaded Consumer Security Software Company by Users(3) 435M+ Largest User Base 290M+ PCs/Macs 145M+ Mobile Devices Notes: 1. Countries highlighted are those with 1M+ users; numbers include desktop and mobile from Consumer, B2B, and Carriers 2. BRIC-plus defined as Brazil, Russia, India, China, Mexico, Turkey 3. Avast PC Users vs. Peers

  7. Dedicated and Experienced Research and Engineering Team Capitalizing on the global talent pool to Fuel innovation • 800+ Engineers (45%+ of Total Full Time Employees) • 70+ Data Scientists and Threat Researchers, Including the Avast Machine Learning Team Growing Patent Portfolio Across FIVE KEY Competitive arenas 250+Patents InternetofThings Malware Detection and Blocking AI and Machine Learning LocationTechnologies DeviceOptimizationandCleaning

  8. Three Decades of Cyber Security Innovation OVERHEAD (CPU UTILIZATION %) 1. Three decades of research in signature-based detection 3 1 THREAT DETECTION & PREVENTION CAPABILITY MACHINE LEARNING DEPLOYED IN PRODUCTION IN 2013 2. Continued innovation of non-signature capabilities BEHAVIORAL PROTECTION 2 2 SANDBOXING BINARY + SCRIPT EMULATION APPLICATION FIREWALL 3. Pioneer in machine learning 1 3 EXPLOIT DETECTION FILE / URL / IP REPUTATION HEURISTICS SIGNATURE 1988 2005 2013 2018

  9. Cyber Security is a Unique Challenge For A.I. VOLUME SCALABILITY VELOCITY SPEED VARIETY ACCURACY

  10. Avast Leading Machine Learning Engine Purpose-built approach that takes <12 hours to add new features, train, and deploy into production Months of Processing… … Completed Daily in Real-Time Avast Local Expert 3,000 Intelligently-Designed Clusters 390 TB of Quality Data Goal: Avast Advantage:

  11. Industry Validation TRIED. TESTED. TRUSTED. Avast is committed to participating in all major independent third-party and customer tests, and is consistently rated as a top performer In 2017, Avast proactively protected its users against the most dangerous attacks: Real-World Testing, 2017 AV-Comparatives Next-Gen Vendor Test(2) 100.0% NotPetya stopped Emotet stopped WannaCry stopped BadRabbit stopped Adylkuzz stopped Xdata stopped Frequency of Scoring 99% or better in 2017 protection results(1) Ability to block web-based malware, protection rate Ability to block fileless malware(3) The Safe Browsing Test: How Many Malicious URL’s We Detect(4) WannaCry: all 350 variants prevented • Independently blocked by two Avast defense layers: • Network Exploit Filter (Engine layer 1) • Behavior Shield (Engine layer 6) 32% More 14.3K 76.6K 43.3K BankBot: router attack prevented • Blocked by coordinated Avast defense layers: • URL Filter (Engine layer 1) • Script Emulation Engine (Engine layer 3) Web Shield (Layer 1) Safe Browsing API Note: • Scoring rounded to the nearest whole percentage • Real-World Protection Test • Scored 97% on average • Tested sample of 40M URLs for phishing and malicious content, by comparing Google’s Safe Browsing API and the Avast Web Shield

  12. Avast Stands Firm Even Against The Most Sophisticated Cyber-Offensive Attacks Only Avast Was Able to Identify The CIA’s “Brutal Kangaroo” on All Tested Platforms (1) Identified And Blocked “We installed the (malware) agent on the test target, and when we tried to upgrade to elite, Avast prevented the upgrade.” “We tried different installers but there was no way Avast would let the .exe pass through.” Logged But Not Blocked “I scanned my hard drive with AVAST and the (malware) core is detected as a virus. Seems like there are a few more components detected as a virus as well.” No Detection 0 Platforms 1 Platform(2) 2 Platforms(3) 3 Platforms(4) Note: • CIA test data and Hacking Team emails released by WikiLeaks, Vault 7 • Windows XP, sp3 x86 • Windows 7 Ultimate, sp1 x86 & x64 • Windows Vista Ultimate, sp1 x86 & x64

  13. Virtuous Cycle Driving Strong Network Effects More Trust More Demand More Data More Users • 435M+ • Active Users • Massive Global User Base • Efficient and • Cost-Effective Global Online Distribution • +9% • Adj. Billing CAGR 15-17 • 390TB • of Quality Data Processed per Month • Strong Global Brand Awareness • Next-Gen Technology and Better Products • 55 • Net Promoter Score(1) Notes: Mobile NPS Brand Users, GFK study as of August 2017 CAGR refers to 2015 – 2017 excluding discontinued business and Piriform

  14. What We Need From the Government Align governmental agencies $811M Annual Adj. Billings(2) Beware over-regulation >35x 1,800Employees $23MAnnual Billings(1) Create climate for innovation Further invest in education 65 Employees 2008 2017 Notes: 1. Not adjusted for AVG acquisition or any other business acquired by Avast during the period 2. 2017 adjusted for Piriform pre-acquisition results

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