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Psychologists and Public education

Psychologists and Public education. Public Education Campaign. Mind/Body Health Campaign. Educate public about value psychological & behavioral science add to health care delivery

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Psychologists and Public education

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  1. Psychologists and Public education

  2. Public Education Campaign Psychologists and Public Education

  3. Mind/Body Health Campaign Educate public about value psychological & behavioral science add to health care delivery Promote psychologists as health practitioners trained to help individuals overcome barriers, adopt healthy lifestyle & behavioral changes that aid in disease prevention & management Psychologists and Public Education

  4. Mind/Body Health Campaign • Audiences • Women and Families — representative of a diverse, health-focused population that is considered likely to seek psychological services based on income, education and access. • Campaign Strategies • Partnership Cultivation • Integrated Media Outreach • PEC Network Engagement Psychologists and Public Education

  5. Partnerships Psychologists and Public Education

  6. Integrated Media Outreach • Work with journalists on news stories • Disseminate information & engage with campaign audience thru social media (blog, Twitter, Facebook, YouTube) • PsychologyHelp Center –www.apa.org/helpcenter Blog - www.yourmindyoubody.org Psychologists and Public Education

  7. Stress in America • Positions APA & psychology as leading resource of research on, & the prevention & treatment of, stress • 4,000 plus stories published on the web & in U.S. & international newspapers & magazines since 2007 • More than 3,000 television & radio stories aired in U.S. & Canada since 2007 • Broadcast news coverage over six years valued at $10 million in paid publicity Psychologists and Public Education

  8. Ways to Get Involved Psychologists and Public Education

  9. Grassroots network of member psychologists educating the public about the impact of lifestyle and behavior on overall wellness, translating psychological research into terms the public understands. What is the PEC Network? Psychologists and Public Education

  10. Role of PEC Coordinator • Serve as “captain” of public education efforts for your SPTA • Oversee and organize PEC activities such as educational workshops in your community, building relationships with local Y’s or participating in health fairs • Participate in local media interviews on campaign related topics • Form a PEC committee to help carry out activities • Track PEC activities for your SPTA • Serve as the PEC liaison between APA & SPTA Psychologists and Public Education

  11. Resources for Public Education • What’s in the PEC Toolkit? • Tips on how to work with the media, pitch story ideas & prepare for interviews • Guides on organizing PEC activities & preparing for workshops • PowerPoint presentations • Info on connecting with YMCAs • Welcome kit • Toolkit materials • Brochures & fact sheets • Psychology Help Center • PEC Connect social site Psychologists and Public Education

  12. Kansas PEC activities • Presentations at local community groups (Y, PTA, consumer groups, churches) • Twitter • Health fairs? • Mind/body health fair at the Capitol? • Outreach to local media Psychologists and Public Education

  13. How to order materials Visitwww.apa.org/helpcenter Click on “Order Brochures” on left column of page Have your APA membership number handy Make your selection & complete form Hit submit Psychologists and Public Education

  14. Questions? Melissa Hopper, Psy.D. 316 841-8878 mthpsyd@netzero.net Psychologists and Public Education

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