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Argyle area traffic safety campaign

Argyle area traffic safety campaign. Argyle Traffic Circulation Study. Argyle Area Traffic Safety Campaign. Crash Data 2005 – 2009. Seven square miles Over 500 crashes each year More than 300 of these crashes involve injuries or fatalities

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Argyle area traffic safety campaign

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  1. Argyle area traffic safety campaign

  2. Argyle Traffic Circulation Study Argyle Area Traffic Safety Campaign

  3. Crash Data 2005 – 2009 • Seven square miles • Over 500 crashes each year • More than 300 of these crashes involve injuries or fatalities • Friday evening rush hour is peak day/time for crashes Argyle Area Traffic Safety Campaign

  4. Economic Impact Based on FDOT Roadside Safety Analysis Cost per Crash by Type Argyle Area Traffic Safety Campaign

  5. Research • Law enforcement interviews • Accident reports • Focus group • Stakeholders meeting Argyle Area Traffic Safety Campaign

  6. Causes • Careless driving • Following too closely • Improper lane change • Failure to yield right of way Argyle Area Traffic Safety Campaign

  7. Target Audience • Age 22-50 • Do not consider themselves aggressive or careless drivers and express contempt for those who are • Hold consistent perception that “It’s not me. It’s everybody else.” Argyle Area Traffic Safety Campaign

  8. Purpose Reduce the number of crashes by: • Focusing on the Argyle area specifically • Increasing awareness of crash magnitude • Reminding adult drivers of dangerous driving behaviors and consequences

  9. Campaign June 4-17 Campaign Elements June 4 - 17 • Radio traffic report sponsorship • Television PSA during news broadcasts and targeted cable • PSA at AMC Orange Park 24 • Dynamic message signs • www.caremoreargyle.com • PSA • Driving challenges/behaviors and laws • Facebook/Twitter

  10. PSA

  11. Radio If you’re driving in the Argyle area near Blanding and 295, watch out for careless and aggressive drivers, and don’t be one.  With over 500 crashes each year, Argyle has been designated a “CareMore Driving Zone.”   So Let people in instead of cutting them off, don’t tailgate, and put the phone down. It’s time to care more, not less, about yourself and others while driving in Argyle.

  12. Evaluation History: Average number of crashes June – September (2005-2009) = 44.55 Goal:< 40 crashes per month Result: 10% reduction in crashes Save over $3 million in costs over four month period

  13. Sponsored by the North Florida Transportation Planning Organization

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