avaya.com/exptour

1. avaya.com/exptour

2. Face2Face Tactics for End Customers Breakfasts & EBC CXO Avaya Experience Tour Decision Makers Local Industry Events Technical Influencers End Customers

3. Face2Face Tactics for End Customers

4. AvayaExperience Tour Avaya Experience Tour is a series of prepackaged seminars ready to be implemented by Avaya Field Marketing Managers and/or Partners. Available Topics: • Bring Your Own Device • The Connected Experience • Customer Experience • Siponomics • Video Collaboration Select the topic you need and request the assets setup and customization to the Americas Marketing Experience Team on this website: avaya.com/exptour

5. Objectives • Avaya Experience Tour enables Avaya Marketing and Avaya Partners to implement an Avaya Seminar in a simple and fast way by customizing packaged marketing assets. • The Seminars will be a live presentation hosted by Avaya and/or an Avaya Partner to offer the Avaya Solutions Portfolio that will help create awareness, develop solid leads and relationships and increase sales.

6. Go-to-Market &Request Process

7. 3 WaystoMarket Avaya Funded Free Tools MDF Driven

8. Avaya Marketing Execution • All necessary marketing assets for each seminar are available at: avaya.com/exptour • The customized assets can be requested filling the Request Form in the site. • Once the request form is completed, the Americas Marketing Experience team will process the request and will contact the Field Marketing Manager or Channel Marketing Manager to develop the project. • SLA: The assets will take 7 business days or less.

9. Request Process Flow Solicits Team http://www.avaya-emarketing.com/eMailing2/index.html Solicits Request Experience Tour Request Fill Request Form AET Site www.avaya.com/exptour bermudezm@avaya.com Field Mkt Manager Work Assign Assets Delivery Assets Customization Final Assets Delivery Feedback

10. Avaya Partner Execution Avaya MarketLeaders The Avaya Experience Tour customized assets can be requested by visiting the MarketLeaders website, which was developed to support and assist Avaya Partners. • Requests will be submitted and approved by the corresponding Field Marketing Manger and/or Channel Marketing Manager. • For CALA requests: Once the request is approved, the Americas Marketing Experience team will process the request. • For USA and Canada requests: GLG team will process the request. Avaya Partner Marketing Central The Avaya Experience Tour assets are available for free and self-service customization at: http://pmc.avaya.com

11. Avaya Experience Tour Assets

12. Avaya ExperienceTour Topics Avaya Experience Tour

13. Avaya Experience Tour Assets

14. Avaya Experience Tour Assets Survey Invitation Email Rollup Poster Thank You Email

15. Executing the Event

16. Executing the Event For additional information on how to run the seminar, please download the How to Create and Manage Successful Events Guide at the Avaya Experence Tour website.

17. Email Invitation Cadence Recommendations 6 Week Campaign 4 weeks prior 2 weeks prior 6 weeks prior Sorry we missed you Sorry we missed you Thanks for coming Thanks for coming Reminder Reminder Invite Invite DNR 2 DNR 1 DNR 2 DNR 1 Confirmation Confirmation 24 hrs. post 24 hrs. prior Event Immediate 3 Week Campaign 3 weeks prior +4 days* +2 days 24 hrs. post 24 hrs. prior Event Immediate *Note: all “days” are business days, not calendar days

18. ThankYou!