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Mrkt 474-RETAILING

Mrkt 474-RETAILING. Dr. Ugur Yucelt Fall 2001 Tel: 717-948-6168 E-Mail: uqy@psu.edu. MRKT 474-RETAILING. Required Text: B.Berman and J.R.Evans, Retail Management (Eight Edition), Prentice Hall, 2001. Course Requirements. Assigned Readings: Wall Street Journal Business Week

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Mrkt 474-RETAILING

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  1. Mrkt 474-RETAILING Dr. Ugur Yucelt Fall 2001 Tel: 717-948-6168 E-Mail: uqy@psu.edu

  2. MRKT 474-RETAILING • Required Text: B.Berman and J.R.Evans, Retail Management (Eight Edition), Prentice Hall, 2001.

  3. Course Requirements • Assigned Readings: • Wall Street Journal • Business Week • Journal of Retailing • Journal of Marketing • Harvard Business Review There are more materials to be covered in your readings than the lectures.

  4. Course Requirements (Cont.) • Course Description: • Managerial, ethical and social issues • Retail firms and clients • Retail Strategies • Segmentation • Research • Consumers • Planning • Pricing • Promotion

  5. Course Requirements (Cont.) • Prerequisites: MRKT 370 • Course Objectives: • To introduce the philosophy of management. • To introduce the role of retailing in society and economic system. • To introduce the case method, and practical and managerial approach in retailing.. • To introduce career opportunities in retail filed.

  6. Course Assignments • Case Analysis/Presentation (group of two students, maximum 10-15 pages. • Research report/presentation (individual report, maximum 10 pages): Proposal Required • A total of three quizzes/exams. • Class discussion and participation.

  7. Some Details about Course Assignments • Written Case Analysis: • Preparation of group of two students. Each group must select a leader as a coordinator. • Each group must meet as often as possible under the direction of group leader. Group leader must inform me any unusual circumstances. • Each member of the group must evaluate each other et the end of semester. • Cases must be presented and discuss in class. • Written portion of the report must be maximum 10-15 pages and due at the end of class presentation.

  8. Some Details About Course Assignments (Cont.) • Possible Outline for Case Report: • Problem Identification • Alternatives • Evaluation of Alternatives: (a)Pros, (b)Cons • Selection the Best Alternative • Recommendation, and • Implementation

  9. Some Details about Course Assignments (Cont.) • Guidelines for Case Analysis/Presentation: • Everyone must read the case before coming to class. • The group who is volunteered to present their solution will lead the discussion.. • Each presentation will be criticized by another group. • Each student must ask question and participate class discussion during or after the presentation.

  10. Some Details about Course Assignments (Cont.) • Research report/Project • It will related to retailing operations. • Topic must be selected from the list which is given at the end of this syllabus. • Submit a proposal and an outline not later than the sixth week of this semester. • Collect information and complete your report/project. • Present your report in class. • Submit the written portion at the end of your presentation.

  11. Some Details About Course Assignments (Cont.) • Class Participation • Peer Ratings • Attendance • Make-Up exam Policy • Academic Integrity

  12. Other Expectations and Requirements • Grading Policy: • Written Case Report/Presentation.........20% • Research Report/Presentation................25% • Class Participation………………….....10% • Quiz I......................................................15% • Quiz II.....................................................15% • Quiz III....................................................15%

  13. Other Expectations and Requirements • Grading Policy: • 94 and up.........................A • 90-93.9.............................A- • 86-89.9.............................B+ • 83-85.9.............................B • 80-82.9.............................B- • 76-79.9.............................C+ • 70-75.9.............................C • 60-69.9.............................D • Below 60..........................F

  14. Contents of the Course • Weeks1-3 Chapters 1-4 Case 1 (p.108) • Week 4 Chapter 5 & 6 Quiz 1 • Weeks 5-6 Chapters 7-8 Cases: 2(p.212)- Proposal Due 3(p.283) • Week 7 Chapters 9-10 Case 4(p.354) • Week 8 Chapter 11 Quiz 2 FALL BREAK, OCTOBER 8-9

  15. Contents of the Course (Cont.) • Weeks 9-11 Chapters 13-15 Cases:5(p.445) Chapter 17 6(p.592) • Week 12 Chapter 18 Quiz 3 • Weeks 13-14 Chapters 19-20 Case:7(p.665) 8(p.703) • Week 15 Presentation of Research Reports

  16. QUESTIONS AND CONCERNS

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