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Resort Spas on the D.O.T. Design, Operations, Trends in Performance

Resort Spas on the D.O.T. Design, Operations, Trends in Performance. Resort Management Conference March 20, 2006. Presented By. Andrea Foster Vice President, PKF Consulting Patty Monteson Owner, Health Fitness Dynamics Kim Huber

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Resort Spas on the D.O.T. Design, Operations, Trends in Performance

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  1. Resort Spas on the D.O.T.Design, Operations,Trends in Performance Resort Management Conference March 20, 2006 U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  2. Presented By • Andrea Foster • Vice President, PKF Consulting • Patty Monteson • Owner, Health Fitness Dynamics • Kim Huber • Director, The Spa at Pinehurst at The Pinehurst Resort U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  3. PKF CONSULTING • Hospitality Real Estate Consultants • Tracking the Hotel Industry for over 75 years • Publications include: • Benchmarkers & Spa Benchcluster • Annual Trends • Monthly Trends • Southern California Lodging Forecast • Hotel Outlook • Available at: www.pkfc.com U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  4. Trends in the Hotel Industry • The economy is up; people are traveling and spending money! • Hotel occupancies are up and average daily rates are growing • Individuals have a higher expectation of lifestyle today • Design and comfort are becoming higher priorities • Our guests have more stimuli and less free time in their lives • Demand for services that offer greater relaxation in a shorter period U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  5. What does this mean? • The demand base exists to support spa facilities and services • The lifestyle focus of spas is in higher demand • Relaxation • Pampering • Surrounded by a serene, possibly luxurious, environment • Focus on healthier living • Spa services fit our schedules better than other forms of recreation • More revenues and income to resorts from the spa department • One spa treatment can generate more revenue than a round of golf • Less capital-intensive than a golf course • Spa services are more accepted from a gender and corporate perspective U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  6. CHANGE IN HOTEL/RESORT GOLF vs SPA REVENUE2003 to 2004 Source: PKF Hospitality Research, Select group of same-store properties that offer both golf and spa. U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  7. Full-Service HotelsTop 52 U.S. Markets Source: STR, PKF-HR/TW Outlook XL U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  8. “Spas are entities devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body, and spirit.” -ISPA What is a Spa? U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  9. Facilities: Steam Sauna Men’s and women’s locker rooms Treatment rooms Retail area May incorporate a fitness center Services: Massage Facials Body treatments Nail/salon services, optional Experience!! What is a Resort Spa? U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  10. For resort owners and managers, spas are opportunities To generate more room night demand To increase revenues To increase profits To increase property value To enhance the guest experience What is a Resort Spa? U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  11. REVENUES Spa Revenue as a percentage of Total Revenue Revenue per occupied hotel room (Spa RevPOR) Revenue per available hotel room (Spa RevPAR) Revenue per available treatment room (RevPAT) Revenue per available treatment room hour (RevPATH) Revenue per square foot (Rev/SF) EXPENSES % of Revenues Per treatment room Hotel/ResortSpa Performance Metrics U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  12. Hotel/Resort SpasMix of Revenues Source: PKF Hospitality Research U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  13. Hotel/Resort Spa Direct Operating Expenses2004 Source: PKF Hospitality Research U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  14. Resorts with Large Spasare at an Advantage… 2004 Data Source: PKF Hospitality Research U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

  15. …as they are more profitable 2004 Data 18.8% 20.4% 24.4% 22.1% 38.9% Source: PKF Hospitality Research U.S.A. Offices Atlanta-Boston-Dallas-Houston-Indianapolis-Los Angeles-New York-Philadelphia-San Francisco-Washington D.C.

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