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Pepsi

Pepsi. Brad’s Drink. 1893 Invented by Caleb Bradham A pharmacist and drugstore owner from New Bern, North Carolina . Originally it was referred to as Brad’s Drink Only known locally until sales grew. 1898. Bradham renames his drink Pepsi-Cola

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Pepsi

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  1. Pepsi

  2. Brad’s Drink • 1893 • Invented by Caleb Bradham • A pharmacist and drugstore owner from New Bern, North Carolina. • Originally it was referred to as Brad’s Drink • Only known locally until sales grew.

  3. 1898 • Bradham renames his drink Pepsi-Cola • Scribbles the first design where he focuses on curves and uses the color red.

  4. 1905 • Sight changes were made to the trademark in 1905 • Keeping the red and curves but giving it a smoother look.

  5. 1906 • Few changes were made but the Word “Drink” was added to the Design

  6. 1940 • Basic Same design as in 1906 but small changes were made.

  7. 1950 • The red, white and blue colors were introduced • First begin to see the circular design

  8. 1962 • Pepsi-Cola is renamed Pepsi. • The circular design is no longer at an angle.

  9. 1973 • Pepsi keeps the circular red, white and blue design but leave the soda top look and make it look smoother.

  10. 1991-1992 • Pepsi sticks with the Pepsi “Globe”. but puts it under the name Pepsi and adds a red bar.

  11. 1998 • Pepsi embraces the globe and makes it larger and adds more blue to their design.

  12. 2003 • Pepsi keeps both the globe and the blue color but adds more details to their trademark.

  13. 2008-present • Pepsi decides to modernize their logo and has the Arnell Group from New York design their new logo. • The new logo gives the globe a “smile” and makes the Pepsi letters lowercase.

  14. Main Brands • Pepsi • Frito Lay • Tropicana • Quaker • Gatorade

  15. Brands owned by pepsi-cola • Pepsi • Mountain Dew • Sierra Mist • SoBe • AMP Energy • IZZE • Naked Juice • Propel • Mug • Aquafina,

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