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Donor MAX

Donor MAX . A comprehensive program to MAXimize collections from each donor. Contents. 1. The Need for a Donor MAXimization Program US Population Trends and the Effects in the Marketplace. 2. DonorMAX Program Comprehensive Tools To Succeed in MAXimizing Collections. 3.

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Donor MAX

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  1. DonorMAX A comprehensive program to MAXimize collections from each donor

  2. Contents 1 The Need for a Donor MAXimization Program US Population Trends and the Effects in the Marketplace 2 DonorMAX Program Comprehensive Tools To Succeed in MAXimizing Collections 3 Center of Excellence Program Learn from the Experts 4 Summary Your Next Step to Program Implementation

  3. US Population Trends Source - US Census

  4. US Population Trends – By Age Source - US Census

  5. Age Influences on Red Blood Cell Use • Exponential blood use, age 65 and over • 50% of the RBC transfusions go to patients 65+** • Twice as likely to be transfused AND • transfusions at twice the rate of the rest of the population* *“Blood Utilization Patterns By Age”, Sara & Friedman **“A Survey of Demographics of Blood Use”, Cobain, Vamvakas, Wells & Titlestad

  6. Collections and Transfusion Projections • Source - 2007 National Blood Collection & Utilization Survey & US Census Data

  7. Cost of Whole Blood Collections Source – Zeman & Company , 2007

  8. The Potential Value of Donor MAXimization* *Source – Zeman & Company , 2007 - Actual results will likely vary

  9. Conclusions • We need to prepare for the future • Between an aging population, leading to an increasing need for transfusion products, and a reduction in eligible donors, centers must gain more components from each donation event Aging Population Increased Demands Fewer Eligible Donors Financial Pressures

  10. Contents 1 The Need for a Donor MAXimization Program US Population Trends and the Effects in the Marketplace 2 DonorMAX Program Comprehensive Tools To Succeed in MAXimizing Collections 3 Center of Excellence Program Learn from the Experts 4 Summary Your Next Step to Program Implementation

  11. Comprehensive Donor MAXimization Tools • Donor Base Analysis • Outcome Review • Outcome Prediction • Throughput Model Analysis Tools Educational Tools • Center of Excellence Training - LifeLines • Customer Service Training • Blood Basics • MAXimize the Gift Marketing Tools • MAX • Customized Marketing Materials Monitoring Tools • Outcome Review & Cadence • The Vista Information System

  12. Educational Tools LifeLines • Educate staff on Customer Service • Establish Donor Loyalty • Increase Donor Retention • Donor Conversion • Blood 101 (All Blood Center Employees) & Blood 200 (Collection Staff) • Blood Basics – Blood 101 • Advanced Blood Knowledge – Blood 200 • MAXimize the Gift (w/Automation) • The donation process for all Donors • Trima Accel Automation Training

  13. MAX • MAX • Fully interactive kiosk to educate and motivate whole blood donors to convert to an automated donation • MAX features include: • Donor focused screens • Multiple language selection options • Configuration that mirrors Trima Accel • Multiple implementation options • Donor Mode (kiosk or existing computer) • Recruiter Application • Web Based Installation

  14. MAX Delivers Results

  15. Example Campaign Materials

  16. Monitoring – Outcome Review and Cadence • Outcome Review is a set of reports that can help enhance operational efficiency and improve productivity • Value of Outcome Review • Identify opportunities for improvement that increase productivity • Track machine utilization • Monitor procedure selection • Benchmark against sites or national averages • Cadence is a system that automatically collects run information from each Trima Accel® Automated Blood Collection System and transfers the data to CaridianBCT via the Internet. This facilitates timely: • Outcome Review reports • Ability to analyze procedural information quickly • Analysis of run issues

  17. Contents 1 The Need for a Donor MAXimization Program US Population Trends and the Effects in the Marketplace 2 DonorMAX Program Comprehensive Tools To Succeed in MAXimizing Collections 3 Center of Excellence Program Learn from the Experts 4 Summary Your Next Step to Program Implementation

  18. Center of Excellence Program • The “DonorMAX Center of Excellence Program” is designed to give you access to donor conversion best practices • Designed for Directors, Manager of Collection, Manager of Recruitment, this 2 day on-site visit will cover several important tools: • Best Practices Customer Sharing • LifeLines Staff Training Program • Analysis of participating Center: • Donor base • Throughput capability • Marketing and recruitment utilization • Using MAX effectively in your center • You will receive the following: • Electronic version of LifeLines Staff Training • Tools for implementation into your center

  19. Contents 1 The Need for a Donor MAXimization Program US Population Trends and the Effects in the Marketplace 2 DonorMAX Program Comprehensive Tools To Succeed in MAXimizing Collections 3 Center of Excellence Program Learn from the Experts 4 Summary Your Next Step to Program Implementation

  20. DonorMAX Program Summary • Center Assessment & Analysis • Outcome Review • Donor Based Analysis • Goal Setting & Planning • Throughput Model and Outcome Prediction Tools • Center of Excellence Site Visit • Execution • Education • Lifelines Staff Training Program 1. Customer Service 2. Blood 101 3. MAXimize the Gift • MAX • Donor Marketing Literature • Monitoring • Outcome Review & Cadence • Center Metrics (i.e. % automated collections)

  21. Next Steps/Questions

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