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Activity Tourism: Making It Pay! Chris Scott Activity Tourism Manager

Activity Tourism: Making It Pay! Chris Scott Activity Tourism Manager . Activity Tourism: Making It Pay! . Outdoor Recreation Activity Tourism – The Facts Activity Tourism – The Customer Adventure – Making It Pay – Action Points Walking – Making It Pay – Action Points .

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Activity Tourism: Making It Pay! Chris Scott Activity Tourism Manager

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  1. Activity Tourism: Making It Pay! Chris Scott Activity Tourism Manager

  2. Activity Tourism: Making It Pay! • Outdoor Recreation • Activity Tourism – The Facts • Activity Tourism – The Customer • Adventure – Making It Pay – Action Points • Walking – Making It Pay – Action Points

  3. Inspiring Outdoor Recreation

  4. Key Markets

  5. Activity Tourism: The Global Market Value of global adventure travel market is $89 billion* *Adventure Tourism Market Report Aug 2010. Adventure Travel Trade Association

  6. Activity Tourism: Northern Ireland Activity tourists spend 33% more than the average tourist (ROI)* *Failte Ireland Tourism Adventure and Activity Update 2009

  7. Activity Tourism: Making It Pay Action 1 Adventure - Get Informed

  8. Family • Kids Aged 8-15 • Mum makes the decisions • Shared Experience • Time Apart

  9. Family Adventure

  10. Young & Lively • Aged 18-30 • Young & Free • Singles / Couples • Group Celebrations • Seeking a thrill • Nightlife Important

  11. Young & Lively Adventure

  12. Activity Tourism: Making It Pay • Action 2 • Adventure – Build Partnerships • Network • Have a Go • Referral Rate

  13. Activity Tourism: Making It Pay • Action 3 • Adventure – Inform Your Customer • Links on your website • Adventure Pack / Family Pack • Word of Mouth

  14. Activity Tourism: Making It Pay • Action 4 • Walking – Be Walker Friendly • NITB Walkers Welcome Scheme www.nitb.com/businesssupport

  15. Activity Tourism: Making It Pay • Action 5 • Walking – Go The Extra Mile • Get familiar with the product • Tweak your website • Supply Route Cards & Maps

  16. Activity Tourism: Making It Pay • Actions • Adventure – Get Informed • Adventure – Build Partnerships • Adventure – Inform Your Customer • Walking – Be Walker Friendly • Walking – Go The Extra Mile

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