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Pre Event 1. Budget. Indentify Expenditure Food & Beverage Administration Wages & salaries Venue Lighting, sound & visual Staging Graphic design Printing Decoration Entertainment Marketing & Promotion Travel Accommodation Contingency =emergency. Indentify Income Ticket sales
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Pre Event1. Budget • Indentify Expenditure • Food & Beverage • Administration • Wages & salaries • Venue • Lighting, sound & visual • Staging • Graphic design • Printing • Decoration • Entertainment • Marketing & Promotion • Travel • Accommodation • Contingency =emergency Indentify Income Ticket sales Sponsorship Merchandising Advertising
Pre-Event2. Venue/ Site Selection & Design Guidelines for Selection Availability Size of the event Layout and suitability Stage, field of play or performance area Transport and parking Proximity to accommodation Services available. Technical support. Cost
Conduct a Site Inspection Develop a checklist for Site Inspection: Seating arrangement Storage areas Entrances & exits including freight access Stage area Equipment available on site Safety and security Access time
Risk Management Process Identify Risks Analyse & Evaluate the Risks Identify Options What can happen? How can it happen? Create an action plan Treat the Risks
Pre Event Marketing Event Marketing is a matching process in which the event producer seeks to understand and meet the needs of their audience