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THE PUBLISHING INDUSTRY

Explore the common printing techniques used in the publishing industry, including mechanical printing and digital printing. Learn how newspapers, magazines, and books are made through different printing processes.

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THE PUBLISHING INDUSTRY

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  1. THE PUBLISHING INDUSTRY Samantha Ball

  2. Mechanical Printing • Mechanical Printing is used excessively within the publishing industry, as it is a sufficient way of producing products on a large scale. • The most common used printing technique is Gravure printing; a process similar to intaglio printing which involves engraving an image onto an image carrier.

  3. Digital Printing • Digital Printing is also used within the publishing industry. Its simple and a modern way of producing top quality images for magazines and books. • The printing technique uses Desktop publishing, a process which involves the creation of documents using page layout skills, as well as producing typographic quality text.

  4. NEWSPAPER PRINTING How they’re made

  5. The Front Cover - The paper used for newspapers is cheap and thin, as it’s designed to be disposed of when new headlines are out. This saves a lot of money than if they were using higher quality paper. - The cheap quality paper is also good for recycling, which is beneficial as it is more economically friendly. - Desktop publishing would be used to create the layout as it is an easy software to use, if you know how to use it and it makes the newspaper look more aesthetically pleasing.

  6. A Middle Page - Using gravure printing, newspapers can be printed on a massive scale as the machines can print between 40 – 70 mph. - Although it isn’t aesthetically pleasing, it provides all the right information, as it is news stories about what is happening in the world and its mean is to update people sufficiently.

  7. 1. Typsetting The Printing Process • The dummy is transferred to the page layout section, where an operator transfers instructions on the dummy onto a rough page prototype. • The composing room receives the Newspaper story in an electronic format. • The text file is then translated with typeset codes – style, size and width – which is how they appear on the pages of a newspaper. • A printed version is looked over and adjusted several times by a reporter or copy editors. If another breaking story comes in, the page layout can be altered in minutes.

  8. 2. Image Transference • When the final page is improved, it is sent to the process department. - There, the page is taken from its computer form and is transferred by laser onto a film in an image setter apparatus. - It is then taped down onto a device called a Stripper, which are then put into frames on light-sensitive film where each page is burnt onto

  9. 3. Platemaking • An aluminium plate containing light-sensitive coating is placed on top of the image on the pages. • Three of these are negative, the forms which the paper will be printed on are composed in a platemaking room. • The film pages are done two at a time and are then placed on a lighted box. • The light box is switched on and an ultraviolet light develops the image onto the plate which is bent at the edges so it can fit into a press, then it is fitted onto plate cylinders.

  10. 4. Printing - The plates move onto a giant industrial printing press, which when running can be deafening so employees must wear earplugs. - Large sheets of blank newsprint are inserted in rolls into the printing press. - While the paper runs through the machine, the cylinder presses the images onto it.

  11. MAGAZINE PRINTING How they’re made

  12. The Front Cover - The softwares InDesign and Photoshop would have been used. Photoshop would have allowed the gradient tool to blur out the bottom of the woman's dress so that the focus is on her face, without a close-up shot. - The quality of the paper would be better than a newspapers and would use high gloss paper, but it is created to be disposed after reading so it doesn’t need much durability. - The high gloss allows the vivid colours to stand out more, which is created by a UV coating after the ink is added to the paper.

  13. A Middle Page - The pages of the magazine are stapled together, to add slightly more durability than a newspaper. - InDesign would have been used to create a professional layout. - The quality of the paper is high gloss throughout, as there needs to be a contrast between the white paper and the black text and images, which makes them a lot clearer and easy to see or read.

  14. Magazines • The magazine quality is very good but it costs a lot of money to run the machines; buy the necessary materials and software’s which is why they rely a lot on advertisements from other companies. • Magazines are created by conglomerate companies which sell their magazines in order to make a profit. Independent magazines are self-funded therefore their magazines are free. • For an independent company, the magazines wouldn’t be produced on such a large scale as they haven’t got the money, therefore they only produce magazines monthly.

  15. BOOK PRINTING How they’re made

  16. The Front Cover - The software InDesign would have been used to create the layout and Photoshop would have been used to manipulate the text and images to make it look professional. - It’s made out of High Gloss Cardboard, as it offers protection to the inside pages, as it isn’t made to be disposed of for years. - The high quality of the cover also allows a vivid contrast between the pages and images or text, making it look professional.

  17. A Middle Page - Again, InDesign and Photoshop will have been used to create a professional look. - The pages between the front and back cover are thinner as they’re already protected by the cover, but they’re still high gloss pages so that the text is easy and clear to read.

  18. Publishing Books • Aesthetically, the books look very professional when production is complete, therefore a company would gain a lot of profit as each publication will target different audiences. • Publishing books or working within the industry would require a lot of skill, as you’d need experience in using InDesign and Photoshop professionally, as well as being able to work the Gravure Printing machines. • It is an expensive industry, as the machines can cost up to £6000 (not including the cost of employee payment the materials and electricity), therefore it would only be useful for printing on a larger scale.

  19. THE PUBLISHING INDUSTRY CREDITS WEBSITES USED: Google Search Engine Youtube How It’s Made GIF Maker JB Printing REFERENCES • About. (2014). Gravure Printing. Available: http://desktoppub.about.com/cs/printing/g/gravure.htm. Last accessed 25/09/2014 • Carr, J. (2012). Mechanical Printing Press. Available: https://www.youtube.com/watch?v=99KTpZ300hc last accessed 25/09/2014 L. • About. (2014). Desktop Publishing. Available: http://desktoppub.about.com/cs/beginners/f/what_dtp.htm. Last accessed 25/09/2014. • ANON. (2009). Digital Printing. Available: https://www.youtube.com/watch?v=0Ir9XaZzpXA. Last accessed 25/09/2014. • Advameg. (2014). Newspapers. Available: http://www.madehow.com/Volume-2/Newspaper.html. Last accessed 26/09/2014.

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