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Case Study: Will Technology Save the Publishing Industry

Case Study: Will Technology Save the Publishing Industry. By Drew Winkelman And John Borash. Why Are Newspapers Struggling So Much. Internet has the same info but for free They have reduced staff Advertising Digital Technology Readership is down. Value Chain of Newspaper.

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Case Study: Will Technology Save the Publishing Industry

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  1. Case Study: Will Technology Save the Publishing Industry By Drew Winkelman And John Borash

  2. Why Are Newspapers Struggling So Much • Internet has the same info but for free • They have reduced staff • Advertising • Digital Technology • Readership is down

  3. Value Chain of Newspaper

  4. Value Chain of Books

  5. Taking Advantage of the Internet • Get more advertising in e-books • Publish books faster • No need for inventory • Environment friendly • Partner with popular sites • Bigger customer base • Can be known globally • Lowers barrier to entry • Less costs

  6. What Can Newspapers Do? • Share revenue with internet partners • Charge fees for newspaper contentdelivered to new reading devices • Charge fees for premium news and opinions • Try different and creative ways to attract advertising • Focus on market niche

  7. Disadvantages of the Internet • Having to share profits/lower profit margins • Takes away from smaller business • Targeting younger generation

  8. Question for you • Will Technology be Able to Save the Newspaper and Book Publishing Industries?

  9. Without the Internet

  10. With the Internet

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