1 / 42

MKT 421 GUIDE Enthusiastic Study / mkt421guide.com

MKT 421 GUIDEis a truly special teacher is very wise and sees tomorrow in every student’s eyes

dwanesjohnson3
Download Presentation

MKT 421 GUIDE Enthusiastic Study / mkt421guide.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 421 GUIDE Enthusiastic Study / mkt421guide.com

  2. MKT 421 GUIDE Enthusiastic Study MKT 421 Assignment Distribution channel Article Review (sports apparel company) FOR MORE CLASSES VISIT www.mkt421guide.com Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals.

  3. MKT 421 GUIDE Enthusiastic Study MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential

  4. MKT 421 GUIDE Enthusiastic Study MKT 421 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt421guide.com 1. A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. marketing dashboard

  5. MKT 421 GUIDE Enthusiastic Study MKT 421 Final Exam Guide (New, 2017) FOR MORE CLASSES VISIT www.mkt421guide.com __ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental

  6. MKT 421 GUIDE Enthusiastic Study MKT 421 Final Exam Guide (New, 2017) FOR MORE CLASSES VISIT www.mkt421guide.com __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible

  7. MKT 421 GUIDE Enthusiastic Study MKT 421 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt421guide.com 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications.

  8. MKT 421 GUIDE Enthusiastic Study MKT 421 Mapping the Product Life Cycle (PLC) Presentation FOR MORE CLASSES VISIT www.mkt421guide.com MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan.

  9. MKT 421 GUIDE Enthusiastic Study MKT 421 Signature Assignment The Entrepreneurial Marketing Manager FOR MORE CLASSES VISIT www.mkt421guide.com Purpose of Assignment The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are

  10. MKT 421 GUIDE Enthusiastic Study MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation FOR MORE CLASSES VISIT www.mkt421guide.com The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival

  11. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 1 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix?

  12. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 1 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company

  13. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 1 Elevator Pitch (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Create a 700-word elevator pitch that includes the following: § Summarize your background and what makes you unique

  14. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 1 Individual Assignment Defining Marketing FOR MORE CLASSES VISIT www.mkt421guide.com Resource: University Library Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition

  15. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains 2 different papers Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Identify a brand about which you are passionate

  16. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (New, 2 Papers ) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion

  17. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 2 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity

  18. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 2 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s

  19. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Different PPT Select a company currently experiencing marketing changes.Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix

  20. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 2 Individual Assignment Marketing Mix FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion).

  21. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Different Papers Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an

  22. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product

  23. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Presentations Using the same company you chose for your Week 2 assignment, choose a product or service the company offers

  24. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 3 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer

  25. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 3 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated

  26. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 3 Individual Assignment Marketing Research Paper FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

  27. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

  28. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the

  29. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 3 Team Strategy and Positioning Analysis Part 1 (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Select a new product or service that will be launched by either an existing organization or one you will create

  30. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 4 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

  31. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 4 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

  32. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Different Papers Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following

  33. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation FOR MORE CLASSES VISIT www.mkt421guide.com Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the

  34. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper to include the following

  35. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 4 Team Strategy and Positioning Analysis Part 2 (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis. Develop a 1,750-2000-word analysis that includes

  36. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 5 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets

  37. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 5 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China.

  38. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 5 Individual Assignment Environmental Factors FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Select an organization with which you are familiar that conducts both domestic and global marketing.

  39. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains two sets of Paper Select an industry. Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

  40. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets) (NEW) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains two sets of Paper and Presentation Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

  41. MKT 421 GUIDE Enthusiastic Study MKT 421 Week 5 Team Promotional Strategy Paper and Presentation (2 Papers and 2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers and 2 PPT Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy

  42. MKT 421 GUIDE Enthusiastic Study / mkt421guide.com

More Related