Regional 3Cs

1. Regional 3Cs A Case Study in Implementing New Technologies In the Public Safety Sector

2. Thanks, Sara Overview • Panel Discussion (40 minutes) • Sara Diaz, San Diego Fire-Rescue • The History of 3Cs (from the contractor and public sector perspectives) • What is 3Cs • How Does 3Cs Process New Initiatives • Kim Spero, SDSU Research Foundation • San Diego’s Regional Strategy for Technology Evaluation • Mary Ellen Williams, Providea • Using Off the Shelf Technology in New Ways • Scott Akrie, NetLogix • Creating Something New to Meet Unique Public Safety Needs • Question and Answer (20 minutes)

3. What is the Regional Command and Control Communications (3Cs) Project? • A public safety grade data network to securely link public safety agencies • Primary use of the network is to foster inter-agency collaboration and improve situational awareness during large scale emergency events • 3Cs is designed to function when all other communication has failed

4. The History of 3Cs Born out of the After Action Reports of the 2003 Cedar Fire • More collaboration between agencies • Some conversations should be moved to a data network to free up radios for first responders in the field • Combine intelligence from multiple sources to better understand and manage an incident

5. How 3Cs Is Governed

6. How 3Cs Operates Projects are Grant Funded • Many Discrete Funding Sources • Agile Project Management • Sum of the Parts Equals the Whole New Project Ideas • Conceived by Users Group • Endorsed by Steering • Designed and Developed by the Technical Working Group (Nerd Party)

7. The Regional Technology Center (RTC) for the San Diego Urban Area Presented by Kim Spero March 23, 2011

8. A Regional Strategy for Technology After the catastrophic wildfires of October 2003, the San Diego Regional Fire Prevention and Emergency Preparedness Task Force identified the need for an independent regional organization to: “. . . develop a consolidated approach to identifying technological improvements that will provide enhanced safety for our responders and improve our information sharing and effectiveness… “ “…A regional strategy should be developed to evaluate regional needs …There should be some consideration by the Unified Disaster Council (UDC) to establish a regional committee to identify needs and screen vendors and products that meet those needs.” • The Regional Technology Partnership (RTP) was established in 2005 as a means to enable a regional technology support structure. • The Regional Technology Center is the operational arm of the RTP.

9. Regional Governance StructureFramework for Coordination Policy Committees SANDAG Public Safety Committee Unified Disaster Council Policy & Funding Regional Technology Partnership Working Groups Advisory & Oversight San Diego State University And SDSU Center for Homeland Security Technology Assessment • Clearinghouse • Coordination • Research • Standardization • Strategic Planning Regional Technology Center Subject Matter Experts

10. The Regional Technology Center The Regional Technology Center developed at San Diego State University Research Foundation is an unbiased organization working in partnership with San Diego region’s public safety community to provide expertise in interoperable communications, geospatial technologies, regional computer aided dispatch interoperability; assist with first responder technology prioritization, and establish a test bed for assessing and evaluating the viability of new technologies.

11. Regional Technology Center Organization Structure Program Director • Bob Welty, Director • Regional Technology Center • SDSU Research Foundation • 5250 Campanile Drive MC 1940 • San Diego, CA 92182-1940 • (619) 594-8991 office • (619) 980-6590 cell • bwelty@foundation.sdsu.edu Program Coordinator Tammie Dennis Regional CAD Interoperability Denny Neville Geographic Info Systems Paul Hardwick Regional Tech Clearinghouse Kim Spero WebEOC Test Bed

12. Regional Technology Clearinghouse The Regional Technology Clearinghouse is the component of the Regional Technology Center that evaluates and reviews technology in support of the local community. In keeping with that purpose, there are several parts to the program. The Clearinghouse conducts three primary efforts: • Pursuit and review of relative technologies • Exercise support and technology integration • Documentation of studies and priorities established by the San Diego region. Categories, format, and effort follow the Responder Knowledge Base criteria identified by the Department of Homeland Security (DHS)

13. Clearinghouse Review Metrics • Technology is assessed using qualitative measures: • Interoperability: “The ability of two or more systems or components to exchange information and to use the information that has been exchanged.” • Can accept current capabilities such as WebEOC, ESRI, currently in use by the region • Flexibility: “A design that can adapt when external changes occur, maximum applicability to a number of channels.” • Portability: “The general characteristic of being readily transportable from one location to another.” • Reusability: “The likelihood a tool or capability can be used again to add new functionalities with slight or no modification.” • Daily usefulness –vs.- crisis management only • Reliability: “The ability of a system to perform and maintain its functions in routine circumstances, as well as in hostile or unexpected circumstances.” • Supportability: “The inherent quality of a system - including design for reliability and maintainability, technical support data, and maintenance.” • Maintainability: “The ease with which a software product can be modified in order to correct defects, meet new requirements, make future maintenance easier, orcope with a changed environment.” • Expandability: “Ability to increase the size, volume, quantity, or scope of; enlarge.”

14. Product Name: Innovative Technology Product Description: Basic Description of Technology telling what it can do and how it might be implemented. Often taken from the vendor’s documentation based on the review. http://www.greattech.com/ (11/03/09) Presented by J. Smith Communications • Cons : • All metrics that score lower than “3” are put in this column. The Regional Technology Clearinghouse (RTC) • Pros: • All metrics that score higher than “3” are put in this column. S A M P L E Comments: Items from the review that are noticed and thought to be relevant in regards to the technology or demonstration. Recommendation: The RTC will identify if the technology is in line with the strategic initiatives identified by the region. If the technology is interesting, an invitation to an exercise may be put forward. Cost: *$10,000 for a 10 user server license. (*All cost quotes are informational and not precise) Contact: 1111 Main Street, San Diego, CA | Office: (619) 555-1234 |Email: jsmith@innotech.com Current Customers: Military customer only

15. Technology Assist Database Categories are organized in compliance With DHS’ Responder knowledge base

16. Mary Ellen Williams3C’s Project March 2011

17. Company Overview Providea is a leading national provider of video conferencing and telepresence solutions – an extremely high growth market • Comprehensive suite of the most advanced video conferencing systems, managed and professional services and multimedia integration available in the market • Best-of-breed provider with sterling reputation for quality • Exclusively focused on video conferencing and telepresence • Blue chip customer base of over 5,000 customers across multiple end market verticals • National footprint with 14 offices and 112 employees • Founded in 1999 and headquartered in Camarillo, CA with large East Coast operations in Boston, MA • Providea boasts the most experienced team of video conferencing solution professionals in the industry • Over 40 of the Company’s 112 employees have over 15 years of video conferencing experience

18. Geographic Footprint Providea’s “Coast to Coast” coverage enables support of large customers with locations across North America St. Louis, MO Chicago, IL Cleveland, OH Seattle, WA Boston, MA Los Gatos, CA East Hartford, CT Camarillo, CA New York, NY Irvine, CA Raleigh, NC San Diego, CA Atlanta, GA Headquarters / Large Operations Dallas, TX Regional Office Sales/Support Office 29

19. Comprehensive Offering of Video Solutions and Services Tailored and comprehensive offering with a focus on high-end solutions • Design, implement, manage and support complex video conferencing requirements for the most sophisticated organizations in the world • Solutions for desktop / executive, conference rooms and telepresence • High value managed services form long-term, contractually recurring customer relationships Video Conferencing Solutions Managed and Professional Services Video Conferencing Equipment Hosted Conferencing Managed Conferencing Network Infrastructure and Connectivity Engineering and Design Services Professional Services Support Services 4

20. Connecting Regional Command and Control Communications (3C’s)

21. Network Design 7

22. Solutions

23. Video Network Operations Center

24. Real-Time Support Services Providea has a dedicated, 24x7 customer support services operation to assist customers Overview Support Protocol • Support philosophy comprised of three core tenets of Ownership, Preparation and Responsiveness • Real time support providing immediate attention to issues with video conferencing services • We’ve coined our service “The 5-Minute Rule™” which simply states we understand that video is a real-time application, requiring real-time service. You are lucky if you have 5 minutes prior to losing confidence in video – we are here to help. • Direct customer access to live help desk technicians • 24 x 7 x 365 support coverage • Highly, expert technicians on staff • Polycom, CVE, TANDBERG Certified, LifeSize and Cisco CCNA systems • Video conferencing, bridging, standards, VoIP, ISDN and multimedia technologies • Extended Warranty Program • Unlimited technical telephone support • Onsite service by certified field technicians • Firmware/Software updates Tier 1: Providea Certified Engineers Highly trained technicians – initial point of contact Tier 2: Product Specialists Provides the customer with direct access to a trained product specialist at Providea Tier3: Manufacturer Support Both the PCE and the end user directly communicate with the manufacturer and the manufacturer’s support teams Tier4: Professional Services Team Provides direct access to members of Providea’s Professional Services team to identify and resolve complex network design and video issues

25. Network Services Network services are designed to ensure customers have the optimal network connectivity to support video conferencing, the most demanding application on enterprise networks Network Connectivity Services • Suite of connectivity services offering superior video communication for all types of networks, including running video over IP, ISDN or both • ProvideaDirect™ IP-2 Service. High-quality, cost-effective hybrid IP network solution to meet the requirements for real-time video communications • ProvideaDirect ISDN PRI. ISDN PRI (T1 access) and ISDN long distance service for legacy ISDN video connections through AT&T. Ideal for video endpoints, bridges (MCU's), and/or gateways • Masergy MPLS Network Service. Ideal for fully converged voice, video and data networks Network Design and Assessment • Evaluate network capabilities for handling real-time video applications • Range from basic assessment to comprehensive review ending in recommended network solutions, overseeing the network implementation process and support of video systems • Frequently sold in advance of or part of implementing overall enterprise communication plan

26. Video Network Operation Centers Providea has five best-in-class video conferencing operation centers • Providea operates hosted, managed and network conferencing services through its Video Network Operation Centers (“VNOCs”) • Three co-location facilities and two technical centers • Experienced administrators monitor and maintain customers’ video equipment and network • Facilities outfitted with multiple carrier, high bandwidth IP network connections and ISDN Gateway services and include • Telepresence Inter-exchange service • Access to over 150 IP carriers • Network mapping services • Managed QoS translations across multiple networks • Firewall partitioning for network integrity • Universal Connectivity (“B2B”) • Latest, state-of-the-art bridging hardware platforms (including HD and telepresence) Toronto, Canada Boston, MA New York, NY Camarillo, CA Hawthorne, CA Co-location Centers Technical Centers

27. Working with Governments as a Technology Vendor

28. Agenda What we will be covering today • About NetLogix • Understanding the Need • Understanding the Process • Good things to Know • Conclusion

29. What We Do Wireless Telecommunications Professional & Managed Services Large Scale Wireless and Video Enabled Networks • Public Safety Broadband Communications • Data Access Networks • Wireless Broadband Networks* • Citywide Video Surveillance • Gunshot Location & Detection Systems • Municipal Networks • Public Works/Public Access* • Landline Alternative Access* • Traffic Systems Management* • Managed Services • Network Management + Monitoring • Managed Video as a Service (MVaaS) • * Wireless Architectures Deployed Consist of: Point-to-Point, Point-to-Multipoint, and Mesh Networks.

30. Global Experience Snapshot of NetLogix’s Clients with Large Scale Wireless + Video Solutions • CARRIER (MUNICIPAL) PROJECTS • Kite Networks (Tempe, AZ) – Network Management & Re-Design of 1,600 Nodes • MetroFi (Riverside, CA) – Citywide WiFi Network Backbone Design & Installation • EarthLink (Pasadena, CA & National SI) – NetLogix selected as National Systems Integrator partner • Aiirmesh (Cerritos, CA) – USA’s 1st Citywide WiFi ISP (150 Nodes) • Citizens Communications (Confidential) • Philippines (Skymaster Wireless) – 600+ WiFi Nodes for Triple Play Services (VoIP, Video, & Data)

31. Are we talking Rocket Science?.............Sometimes

32. What is NOMAD? “Necessity is the Mother of Invention” • With the 3Cs network in place, stakeholders were faced with the challenge of leveraging this network in a manner that would establish incident scene broadband for command vehicles. • The 3Cs workgroup defined characteristics of what they needed to achieve. • Motorola asked NetLogix to leverage some Motorola COTS equipment and develop a solution. • Motorola, the City and NetLogix, in partnership created a solution. • The solution to date has exceed expectations. • The solution can be deployed within 10 minutes of arriving on an incident scene and can deliver about 35 Mbps up to 19 miles away from a high site. • In addition an onsite ad hoc network can be deployed for other first responders.

33. Understand the Need Understand the following • Your Solution is Not Complete – and they want complete • Your government agency may know what they want, but not how to express it. Ask questions – test your understanding • You will need to educate in the sales process. • Failure is not a option – you can’t walk away. • Price yourself appropriately

34. Understand The Process Understand the following • Understand Funding Cycles • Approval Processes • Contracting and Insurance Requirements • The RFP Process • Site Access Requirements for the Government you’re dealing • Scheduling • Bonding

35. Good things to Know • Everyone want to be successful and fears the alternative • Show your government as much as possible..demo-demo-demo • Consider Partnering with a company that already has credibility….that you can trust • Know the politics • Deliver a complete solution • Understand and have the ability to explain the Total cost of Ownership. • Use COTS components as much as possible and the rest sort itself out.

36. EXECUTE!!!!

37. Thank You! Scott Akrie (858) 764-1953 sakrie@netlogix.com

38. Questions ?