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Welcome Remarks Lucas Watson. What If…. Your next concept test reached 10,000 people at no cost in less than 10 minutes?. What If…. You could introduce your brand to every human being in the world with the push of a button. What If…. Moms could order Pampers from their Facebook page?.
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What If…. • Your next concept test reached 10,000 people at no cost in less than 10 minutes?
What If…. • You could introduce your brand to every human being in the world with the push of a button
What If…. • Moms could order Pampers from their Facebook page?
What If…. • You could find the next up and coming designer to make your new Olay bottle?
What If…. • You could find a breeder that your friends trust and order the kind of Iams she recommends?
You Will • Welcome to the Future of Brand Building
Aligning company missions Touching lives. Improving life. Give the people the power to share and make the world more open and connected Together our two companies have the potential to achieve our corporate mission in a more powerful way than we could each achieve alone
After this Meeting You Will • 1. Know Facebook=Consumer Insight Engine • 2. Know How to Build Social Strategy • 3. Know Creative Best Practices • 4. Understand Media Operations • 5. Know How to Connect Commerce • 6. Be Inspired to Innovate • 7. Get Your Team to Invest in the Deal
Ground Rules • Open Your Mind and Stretch Yourself • This is new. It’s not perfect. • Solve problems • Be an ambassador • Lids down. Be present