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Mini Cooper – Advertising Campaigns. Kara, Emily A. Jiang, Yifan. Mini Cooper - Countryman Commercial. http://www.youtube.com/watch?v=BnAhv26AEBw From agency Butler, Shine, Stern & Partners(BSSP ). Advertising Strategy. Advertising Strategy. MINI Takes the States 2012.
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Mini Cooper – Advertising Campaigns Kara, Emily A. Jiang, Yifan
Mini Cooper - CountrymanCommercial • http://www.youtube.com/watch?v=BnAhv26AEBw • From agency Butler, Shine, Stern & Partners(BSSP)
MINI Takes the States 2012 http://www.youtube.com/watch?v=0neuRPac_Y8
Advertising Strategy http://www.youtube.com/watch?feature=player_embedded&v=WMWu1h_6OfE
The Result • Number who participated • Distance transported • Average gaming time • Followers • Sales increase
References • http://inventorspot.com/articles/mini_cooper_no_small_advertising _653 • http://www.advertisingserved.com/gallery/Mini-Cooper-Ad-Campaign/812198 • http://www.miniusa.com/#/jcw/JOHN_COOPER_WORKS-m • http://www.advertisingserved.com/gallery/Mini-Cooper-Ad-Campaign/812198 • https://www.facebook.com/MiniiCOoper1?fref=ts • http://www.autoblog.com/2012/07/05/mini-takes-the-states-brits-re-invade-washington-on-200th-anniv/