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Advertising and PR

Advertising and PR. Stuff. $620B industry globally $285-300B spent on media ads Show me the money! 5000/day in U.S. Ubiquity?!. Tattoo Advertising. Types of Agencies. General ad agency: Plan and create marketing campaigns and place ads in media Boutique ad agency:

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Advertising and PR

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  1. Advertising and PR

  2. Stuff • $620B industry globally • $285-300B spent on media ads • Show me the money! • 5000/day in U.S. • Ubiquity?!

  3. Tattoo Advertising

  4. Types of Agencies • General ad agency: • Plan and create marketing campaigns and place ads in media • Boutique ad agency: • Focus on specific area such as direct marketing, public relations, branding/logos/identity consultants sales promotion, field marketing, interactive, sports marketing, etc.

  5. Compensation? • Pre-1990: • standard commission = creatvie fee and 15% of gross billings of media placements • Post: • cost-plus fee, sliding scale fee, or fixed-rate (lower than previous 15%)

  6. Omnicon Group • Largest marketing services group • 1986 • 2009, $13.6B, $1B Profit (44% Ad, 56%?) • 5000 clients in more than 100 countries • 84,000 employees • 2,000 offices • 106 countries

  7. WPP Group • 2009, $12.4B • UK

  8. The Interpublic Group • 2009, $6B • 1961 • approximately • 43,000 employees • 130 countries

  9. TOP 10 Agencies • 1 Grey (WPP) New York • 2 BBDO (OMC) New York • 3 JWT (WPP) New York • 4 Euro RSCG (Havas) New York • 5 DDB (OMC) New York • 6 McCann Erickson (IPG) New York • 7 Foote Cone & Belding (IPG) New York • 8 Deutsch (IPG) New York • 9 Young & Rubicam (WPP) New York • 10 Leo Burnett Co. (Publicis) Chicago

  10. Who spends the most? • 1 Proctor and Gamble, $1.17B • 2 GM, $646M • 3 AT&T, $579M • 4 Verizon, $489M • 5 Pepsico, $455M • 6 Johnson & Johnson, $427M • 7 Toyota, $406M • 8 Time Warner, $391M • 9 Ford, $373M • 10 GlaxoSmithKline, $373M

  11. PR • What is it? • How is it different than the advertising industry? • How is it related to the ad industry? • SPINdustry (Command PR)

  12. To Consider??? • Blurring content and ad • What does it mean if culture is ad-friendly? • Are we merely consumers? • Collision of cultural and economy? • Impact of clutter • Selling us ourselves or ideal selves • Identity • Consumerism • Materialism • What is PR? How is it the same/different from ads? • How is this industry a cultural industry?

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