MOBILE NUMBER PORTABILITY

1. MOBILE NUMBER PORTABILITY By: Ashutosh Kalra AshwiniKumar Gogoi Esha Malhotra Jeet KhushhalGupta Kirti Sharma

2. What will we covering… • What is MNP • Why MNP • Challenges • Impacts • Live Example of MNP

3. Evolution of Telecom In India ILDservices was opened to competition BSNL was established by DoT Number portability was proposed (pending) Intra-circle merger guidelines were established Independent regulator, TRAI, was established Private players were allowed in Value Added Services Calling Party Pays (CPP) was implemented Attempted to boost Rural telephony Go-ahead to the CDMA technology 1999 2007 1994 2002 2005 2003 2004 2006 INDIA 2000 Internet telephony initiated Unified Access Licensing (UASL) regime was introduced 1992 1997 Broadband policy 2004 was formulated—targeting 20 million subscribers by 2010 Decision on 3G services (awaited) National Telecom Policy (NTP) was formulated NTP-99 led to migration from high-cost fixed license fee to low-cost revenue sharing regime Reduction of licence fees FDI limit was increased from 49 to 74 percent Reference Interconnect order was issued Department of Telecommunication (DoT) is the main body formulating laws and various regulations for the Indian telecom industry. ILD – International Long Distance

4. MOBILE NUMBER PORTABILITY Keep single mobile number lifetime • Mobile number portability (MNP) allows mobile phone users to keep their number when changing from one network to another carrier • Applicable to both CDMA and GSM, as well as post-paid and pre-paid categories of clients • Is the greatest upside and improvement of network quality and customer service expected in telecommunications

5. WHY MNP ? • Moving to a new city, and city falls in same circle • Current network seems to be having costly calling rates. • Network issue.

6. Main reason for leaving your current operator ? The main reason for switching existing operator came out to be the Tariff followed by Network Coverage.

7. SURVEY Will you change your Operator? Indian mobile users are ready for Mobile number portability. Almost 80% of people said they will use MNP and will change their existing operator

8. Challenges

9. Impact of MNP on Mobile Operators

10. Impact of MNP on Mobile Subscribers

11. Which new Operator you will select ? Ref: Telecom Daily • Airtel the most preferred operator after Vodafone

13. AIRTEL - Company History • 1995 – mobile service brand in Delhi and HP and BT acquires a stake • 1996-97 – Formed Bharti BT VSAT Ltd • 1999-2000 Acquires JT Mobiles in Karnataka, AP and Punjab • 2001-02 – Launches IndiaOne , 8 new licenses in the East, becomes largest operator, launches Airtel tune • 2003-04 – Association with Ericsson, IBM, RIM • 2006-07 – Forays into Sri Lanka and US, tie up with Google and Microsoft

14. Airtel – Strategy MANTRA : Focus on Core Competencies and Outsource the rest!

15. AIRTEL • Leading global telecommunications company • 19 countries operations across Asia and Africa • Offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers • Has been ranked among the six best performing technology companies in the world by business week

16. Subsidiary Companies • BhartiHexacom • BhartiComtel • BhartiAquanet • Bharti Broadband • BhartiInfratel • BhartiTelemedia • BhartiAirtel(UK,US,Canada, Hongkong, USA, Lanka)

17. Share Capital • Rs 8,340.15 million raised through the IPO • 2002 Went Public • Shares in issue • 1,898,101,604 as at September 30, 2008 • Market Capitilization • Approx. Rs. 1,371 billion • P/E • 19.98 • EPS • 36.16

18. Some Key highlights…

19. Key Ratios

20. Income and Expenditure(Rs. Cr)

21. WHY AIRTEL ? Airtel's 3G services can also be availed with Mobile Number Portabilitywith attractive offers.

22. To begin with, you need to generate UPC (unique porting code) by sending SMS to 1900. UPC is an alphanumeric code allocated, upon request, by a mobile operator to its subscriber for the purpose of facilitation of porting of his/her mobile number to another operator.SMS to be sent : PORT <your Mobile Number> to 1900. Operator SMS charges will be applicable.Eg. SMS PORT 98XXXXXXXX to 1900 • After sending SMS to 1900, you will receive UPC (Unique Porting Code) as a SMS from 1901 giving 8 digit alpha-numeric Unique Porting Code (UPC) and UPC expiry date in MM/DD/YYYY format • Visit your nearest airtel outlet / showroom • Fill airtel Mobile Number Porting (MNP) form providing details like • Current Mobile Number • Current Operator name • UPC code • Submit Address & Id proof documents, self-attested photo and last bill copy of postpaid connection (if applicable) along-with filled MNP form and Customer Agreement Form Steps to move your mobile number to AIRTEL

23. Buy the Airtel MNP SIM card from Airtel outlet / showroom. SIM charges, talktime value and porting charge are non-refundable in the event of cancellation / rejection of port-in request • Airtel will send an SMS on your old/existing operator’s SIM (existing connection) intimating about the porting date and time, i.e. the date and approximate time till when you can continue to use your existing operator’s SIM card. • There will be a 2-hour ‘no service period’ which will begin after the porting time as given above. The ‘no service period’ will be between 12 midnight to 5 am during which your mobile service will not be active on any SIM. All efforts will be made to ensure that this ‘no service period’ causes minimum inconvenience to you • After the ‘no service period’, you can replace your existing operator’s SIM card with the new airtel SIM card in your handset • Once your Airtel SIM card is activated you would be ready to enjoy airtel’s high-quality network, innovative value added services and best-in class customer service using your existing mobile number. Continued…

24. KEY POINTS • Toll Free Number 1800 103 1111 • Nominal porting fee of Rs.19 at the time of making the porting request • MNP would be available only within the same telecom Circle (licensed service area) i.e. you can switch mobile operators within your telecom Circle only. Example a customer from Delhi telecom Circle can switch operators within Delhi telecom Circle and not outside Delhi telecom Circle. • Offers: • Those who recharge their mobile with 27 rupees will get life time validity along with 1 paisa per second pulse rate for all local and STD calls. This offer remains for one year. • Those who recharge with 222 rupees will get full talktime

25. AIRTEL GROWTH RATE

26. For the current year

27. LIMITATIONS to MNP • Consumers allowed to switch operators only 90 days after a connection is activated. • Consumers allowed to change operators within their registered circle only (i.e. if you are within the Gujarat circle you can’t shift to a Karnataka circle and so on)

28. MNP Statistics From 20th Jan 2011 till end of February 2011, source TRAI

29. All India MNP Port-in / Port-out Data

30. SWOT ANALYSIS

31. Appendix List of Codes for Service Providers

32. Appendix List of Codes for Service Area

33. Appendix MNP - SLA Business days: Excludes Sunday’s and state Holidays Calendar days: Includes Sunday’s and state Holidays. Port Validation Time: 24 Business hours Hrs. Maximum allowed Time difference between message 1002 and message 1003. Port cancellation Time: 24 Hrs Business Hours. Maximum Time difference between message 1001 and 3001. Port Deactivation and Activation: 1 Business hour each. Total 2 hrs. Non Payment disconnect Initiation : 89 calendar days. Maximum time allowed between 1010 and 7001. Non Payment disconnect response time: 15 calendar days. Maximum permissible time between 7001 and 7003. Port Termination Time: 90 calendar days/3 Months Re Port In Time: 90 days from the time the number is broadcasted

34. Thank you !!