Recruitment: your most important fundraiser

1. Recruitment: your most important fundraiser Four steps to attracting and keeping students and parents

2. The Four Steps: • Research • Planning • Marketing • Putting it all together

3. Research: • Identify yourself • Identify your market • Identify your product • State your case

4. Planning: • What are the variables? • What contacts do you have? • How do you explain your program?

5. Marketing • People • Product • Package • Price

6. Putting it all together • Pull together your research into a package • Set goals for the program • Expect to monitor progress • Determine what works, what doesn’t • Keep up the good work.

7. Some practical points: • Start locally • Mission effectiveness • Front office • Dressed for success • Phone-honed • The customer is….

8. Some practical points • Grow globally • Make a name for yourself • Have info ready • Be media-wise • Use the internet • Use everyone • How’m I doin’?

9. Consider... • How do you welcome new students and their parents? • How do you conduct exit interviews? • How do you keep current with customer needs and wants?

10. Madness: Doing the same thing over and over and expecting the outcome to be different every time.