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Promoting Baltic Sea Region Higher Education Worldwide

Promoting Baltic Sea Region Higher Education Worldwide. 2 nd June 2008, Riga Dr. Carsten Schymik Humboldt University of Berlin. Promoting Baltic Sea Region Higher Education Worldwide. Outline 1. BalticStudyNet 2. Activities 3. Contributions.

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Promoting Baltic Sea Region Higher Education Worldwide

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  1. Promoting Baltic Sea Region Higher Education Worldwide 2nd June 2008, Riga Dr. Carsten SchymikHumboldt University of Berlin

  2. Promoting Baltic Sea Region Higher Education Worldwide Outline 1. BalticStudyNet 2. Activities 3. Contributions

  3. Promoting Baltic Sea Region Higher Education Worldwide 1. BalticStudyNet (BSN)

  4. Promoting Baltic Sea Region Higher Education Worldwide The Network BalticStudyNet Promoting Baltic Sea Region Higher Education Worldwide Project under Erasmus Mundus 8 Partners: Humboldt University Berlin (Germany) (consortium leader) University of Copenhagen (Denmark) University of Gdansk (Poland) Vytautas Magnus University (Kaunas, Lithuania) University of Latvia (Riga, Latvia) Södertörn University College (Huddinge, Sweden) University of Tartu (Estonia) University of Turku (Finland)

  5. Promoting Baltic Sea Region Higher Education Worldwide Aims and Objectives • Creating a trademark for higher education in the Baltic Sea Region and for area studies programmes related to the BSR • Communicating the BSR higher education trademark to international audiences, (North America, Russia, Caucasus/Central Asia, China, India, Australia) • Enhancing the attractiveness of the BSR as an academic destination • Attracting international students and scholars   

  6. Promoting Baltic Sea Region Higher Education Worldwide 2. BalticStudyNet activities

  7. Promoting Baltic Sea Region Higher Education Worldwide BalticStudyNet I • 1st phase 2005-2006 Focus information and analysis • Activities • Conferences • Workshops • Summer school • Website • Key finding: BSR = ‘white spot on the global map’

  8. Promoting Baltic Sea Region Higher Education Worldwide BalticStudyNet II • 2nd phase 2007-2009 • Focus on branding and promotion • Activities • World promotion tour (six continents) • Traveling exhibition • Seminars for multipliers • BSR textbook for third country students

  9. Promoting Baltic Sea Region Higher Education Worldwide 3. Contributions

  10. Promoting Baltic Sea Region Higher Education Worldwide Towards a Brand Image for BSR Higher Education • Europe and EUThe BSR needs to be framed as a distinctive region within the larger European (Union) context in order to gain global visibility (e.g. BSRS textbook: ‘EUROPE Plus: The Baltic Sea Region’). • East + West = Baltic2Compared to the ‘child of globalisation’ and the ‘we are the smartest’ stories, the ‘E+W=B2’ story has so far proved to be the most appropriate, credible, and authentic way for creating a positive image of the BSR. • Democracy and MobilityDemocracy and transnational mobility seem to be particularly attractive assets of the BSR, which could be made central elements of a region branding scheme.

  11. BalticStudyNet www.balticstudy.net

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