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Twitter Ross T. Bief. Craig MacHaffie Tim Keegan Seth Shapiro Jeremy Therrien. Overview. Video by Ross T. Bief Approaches Used Lessons Learned. Approaches Used. Develop an interesting persona Amass a following with auto-followers Spam the internet Tweet about trending topics
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TwitterRoss T. Bief Craig MacHaffie Tim Keegan Seth Shapiro Jeremy Therrien
Overview • Video by Ross T. Bief • Approaches Used • Lessons Learned
Approaches Used • Develop an interesting persona • Amass a following with auto-followers • Spam the internet • Tweet about trending topics • Churn popular twits
Develop an Interesting Persona • Conflict gets attention • Ross contradicts himself • Tweet against liberals, then conservatives. Repeat.
Amass a following with auto-followers • Followed 200+ auto-refollowers • Created a pseudo popularity
Spam the Internet • Created a facebook group to promote our twit • Spammed forums, youtube • Swineonline tried to poach followers
Tweet About Trending Topics • "#youmightbealiberalif you've had an abortion while holding back the arm of a baby seal clubber” • This gives our twit exposure to people searching the trends • They appear in 2/3 or our tweets that were retweeted
Churn Popular Twits • Found a list of the 1000 most popular twits • Created a program to follow them all over a period of time, unfollowing the ones that did not reciprocate • This resulted in more exposure
What we Learned • Using auto refollowers worked! • Tweeting a trending topic always resulted in a few extra followers within minutes • Very few of our facebook friends use twitter • We did not cultivate relationships enough • Becoming a popular twit takes time • Twitter users are fickle • We didn’t know how to use twitter