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Use Resources Wisely

Use Resources Wisely. As with most organizations and families, resources are not unlimited. GSHS has many beautiful sites that are underutilized. How much of our resources can be spent on properties that fewer than 35% of our girls use. Volunteers Visibility Communication Funding.

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Use Resources Wisely

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  1. Use Resources Wisely • As with most organizations and families, resources are not unlimited. • GSHS has many beautiful sites that are underutilized. • How much of our resources can be spent on properties that fewer than 35% of our girls use.

  2. Volunteers • Visibility • Communication • Funding

  3. Our Winning Proposition • GSHS mobilizes volunteers and girls to come together for a girl-led leadership experience. • We are best at the following: • Teach life skills through financial/entrepreneur literacy and outdoor leadership opportunities • Build confidence in girls • Develop leadership skills in girls • Our Customer Focus • GSHS supports volunteers and community partners through its focus on recruitment and retention of all girls 5-17; In our market, we recognize that the younger the girl is introduced to the girl scout leadership experience; the  greater the potential of long-term retention and  increased volunteer engagement.

  4. Task Groups were established and charged with very specific tasks

  5. Membership Trends At a Glance Period ending September 30th *2008-2009 13,735 2009-2010 11,407 2010-2011 11,007 * Council merger June 1, 2008 and GSHS formed as a new organization

  6. Projected Girl Membership Over the Next 3 Years

  7. Adult Membership Goal Minimums Over 3 Years*Goals based on girl membership numbers for next 3 years, average troop size (GSHS averages 10-11 girls per troop), and adult/girl ratio of 2:10

  8. Council Budget vs. Product Sale Trends Girl Members 13,735 11,407 11,007 12,000*

  9. Girl Membership

  10. Administrative Space Attributes Waiting on information to complete

  11. Administrative Center 75 Radius This map represents approximately an hour and a half drive from each location. Memphis - Green Jackson – Purple Corinth – Aqua Blue Tupelo – Olive Green Grenada - Yellow Columbus – Bright Blue

  12. Camp Coverage 75 mile radius Parents indicated their willingness to drive between one and two hours to go to one of our Outdoor Properties. This map represents approximately an hour and a half drive from each location. Kamp Kwiani – Blue Camp Tik-A-With a – Purple Camp Cedar Point – Red Fisherville – Gray Annemeekee - Black

  13. Camp Survey Parents Responses • 39% of Campers responded to Survey • 71% of Campers have attended camp 1-3 years • 61% Responded that session length should be 5 to 7 days • When asked the distance to travel to camp – • 39% responded < 2 • 41% responded 2 – 4 hours • When asked what the child’s camp experience was worth- • 53% responded $175-250 • 34% responded less than $175

  14. Camp SurveyCamper Responses • When asked what type of activities would they like to participate in at camp – • 71% responded General Camp Activities – songs, outdoor cooking, games, etc. • 73% responded Water activities • 60% responded Horseback riding • 44% responded High Adventure such as Challenge Course • 39% responded Trip and Travel • When asked what the best thing that happened during their camp experience- • 70% responded Friendship Building • 63% responded Teambuilding • 32% responded Badge work • 70% responded that they would return to camp again

  15. Camp Budget Information

  16. Property Utilization by location(excludes resident camp and council events)

  17. Property Usage By Group Type

  18. Resident Camp Enrollment

  19. Capacity by Session2011 Resident Camp

  20. Campers by Grade2011 Tik-A-Witha

  21. Campers by Grade2011 Kiwani

  22. Camp Tik-A-Witha – Resident Camp2011 by State

  23. Kamp Kiwani – Resident Camp2011 by State

  24. Research Key Insights • 31% of our membership utilized our properties. (National Average is 15-25%) • 5.4% of our membership attended resident camp ( National Average is 5 – 10%) • Kiwani tends to have older campers in grades 6-12 while Tik-A-Witha has younger campers 4-8. • Nearly 50% of Tik-A-Witha campers come from Tennessee

  25. Insights continued • Resident camp capacity for programs offered • Kiwani 50% • Tik-A-Witha 68% • Resident camp per girl subsidy • Kiwani $213.55 • TAW $ 10.86

  26. Moving Forward • Services – What services and resources should we provide out of our office locations to support volunteers, parents and girls? Does each space support an efficient and effective work environment? • Program Development – What program elements should we develop for the camp properties to support girls? Volunteers? • Please join us for one of our open forums to offer your feedback and suggestions:

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