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The Size of the Sports Industry in the United States

Organization of Presentation. MotivationDefinition / Data SourcesEstimates of Size of Sports IndustrySports participationSports viewingEconomic Value - Demand SideEconomic Value - Supply Side . Motivation. Few estimates of the total economic scope of the sports industryStudies estimate the co

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The Size of the Sports Industry in the United States

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    1. The Size of the Sports Industry in the United States Jane E. Ruseski University of Alberta Department of Economics

    2. Organization of Presentation Motivation Definition / Data Sources Estimates of Size of Sports Industry Sports participation Sports viewing Economic Value - Demand Side Economic Value - Supply Side

    3. Motivation Few estimates of the total economic scope of the sports industry Studies estimate the contribution of sport to the local economy Many studies estimate the economic impact of sporting events Document the economic scope of sport in the US from a macroeconomic perspective Focus on US for convenience and access to data

    4. Definition of Sports Industry Three primary components Individual participation in sport Attendance at spectator sporting events Following spectator sporting events through media – newspaper, television, internet Why these three components? Encompasses active and passive participation in sports Both aspects are important in trying to estimate the size and scope of the industry

    5. Challenges Estimating economic value and extent of participation proved to be challenging Unlike other industries, such as the hotel industry, there is no commonly accepted definition of the sports industry for measuring economic performance Solutions develop a working definition of the sports industry use a variety of data sources, construct estimates from both supply and demand side

    7. Active Participation in Sport

    8. Active Participation in Sport

    9. Inactive Participation - Attendance

    10. Inactive Participation: Television Viewing

    11. Economic Value: Supply Side – Economic Census Data

    12. Economic Value – Demand Side

    13. Economic Value: Demand Side

    14. Economic Value – Summary of Estimates

    15. Summary of Estimates Difference in supply side estimates ? value of sports equipment produced and sold NSGA estimate is $7.5 billion Datamonitor estimates is $16.4 billion. Difference could be due to different definitions of sports equipment, survey methods or survey samples Difference in demand side estimates Estimates of consumer purchases of sports equipment generated by Datamonitor and the Consumer Expenditure Survey ? CEX includes only household spending while Datamonitor includes household, business and institutional spending Estimates of spending on attending spectator sports generated by the Bureau of Economic Analysis Current Business Survey and the Consumer Expenditure Survey ? not clear what explains difference

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