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u201cEmiratesu201d has launched a very competitive marketing campaign in this highly competitive airline industry. They are <br><br>situated in Dubai and started their administration in 1985.<br><br>u201cEmiratesu201d is one of the quickest developing international carriers, they are increasing investment in various areas. They <br><br>have to do lots of inventions and innovation to make sure they satisfy their customers need.<br>They have hault in Dubai.<br><br>As far as globalization is concerned, Emirates have people working from every part of the world. They make sure that world <br><br>is connected through a globalized network of Emirates through the air.<br><br>SWOT Analysis<br>Strengths<br>The major strength of the Emirates is its locations, the vast majority of customers can reach within a single flight.<br><br>Weaknesses<br>Emirates is being not a member of any airline alliance. They mainly focus on premium travel segments.<br><br>Opportunities<br>There is no night flying restriction at Dubai airport, the fuel cost is low.<br><br>Threats <br>Emirates never enjoyed a favorable relationship with European and American airlines. They serve many countries that are <br><br>Identified as a potential threat to Europe as well as America.<br><br>Reference: https://myassignmenthelp.com/free-samples/business-model-of-emirates-airline
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