1 / 12

Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods May 2, 2013

Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods May 2, 2013 . Presenters: Phil Lempert, Consumer Trend Expert Kristin Reimers, PhD, RD, Nutrition Manager, ConAgra Foods Moderator: James M. Rippe, MD – Leading cardiologist, Founder and Director,

earnest
Download Presentation

Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods May 2, 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Fresh Look at Cool Foods:Exploring Myths and Trends of Frozen Foods May 2, 2013 Presenters: Phil Lempert, Consumer Trend Expert Kristin Reimers, PhD, RD, Nutrition Manager, ConAgra Foods Moderator: James M. Rippe, MD – Leading cardiologist, Founder and Director, Rippe Lifestyle Institute Approved for 1 CPE (Level 2) by the Commission on Dietetic Registration, credentialing agency for the Academy of Nutrition and Dietetics. Original recording of the May 2, 2013 webinar and PDF download of presentation available at: www.ConAgraFoodsScienceInstitute.com

  2. Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods NUTRI-BITES® Webinar Series This webinar covered: • Review current trends and food innovations in the supermarket to help families eat more healthfully • Explore at least three common myths about frozen foods as part of a healthy diet • Identify strategies to encourage clients to make sustainable food choices

  3. Why this “Fresh Look at Cool Foods” webinar is so important Consumer needs change and evolve Retail landscape is changing The Millenials become the new commanders of food The new information paradigm and breaking down the “food walls”

  4. Trends among Shoppers #1 Boomers Reality #2: The New Proteins Driven by prices of animal protein & health concerns Opportunities in nuts, tofu, chickpea, eggs • 76 million, control 52% of $706 billion spent on food (by 2015) • Largest food influencers & purchasers • Seek health benefits: • Diabetes • High Blood Pressure • Heart Disease

  5. Trends among Shoppers #3 Frozen Foods evolve into ‘Foods that are Frozen’ #4: Men in the Supermarket & Kitchen 52% of dads are primary grocery store shopper 31% of all grocery shoppers 52% of dads plan the weekly meals • 44% of all eating happens alone • Homemade ingredients • Touting nutritional and price benefits

  6. Trend #5: All about the Millenials Rise of food blogs build interest Food Truck Phenomenon LoSoPhoMo: mobile marketing – location, social, camera Connection, conversation and sense of community • Passionate about food • High college debt • Low paying jobs • The evolution of the “palate” • Frozen Foods

  7. Anatomy of a Frozen Meal – Grilled Chicken Marinara • Penne Pasta • Water, Whole Grain, and Semolina • Prepared on site • Not dried, cooked • Broccoli • Field to freezer same day • Frozen produce transported from supplier • Placed on tray while still frozen • Chicken Tenderloins • Marinated for juiciness (cooked twice) • Dry rub applied (garlic, onion, paprika) • Baked in oven, branded for grill marks • Sliced, individually quick freeze • Marinara Sauce • Tomatoes, sauce, wine

  8. Contributors of Sodium to the Diet • Yeast Breads • Chicken & chicken dishes • Pizza

  9. Sodium: Single Serve Frozen Meals have Less Sodium than the Average American Meal Average daily sodium intake: 3,400 mg Average American Meal: NHANES 09-10 Lunch and Dinner Average, Age 40-49 yr., Males & Females

  10. Frozen Meals Improve Compliance & Enhance Weight Loss Usual Care N = 270 Frozen Meals N = 272 • Frozen Meals Treatment • Breakfast, lunch, dinner • Self-selected fruit, vegetable, dairy, etc. • Usual Care Treatment • Dietary counseling • Exchange lists • Self-selected foods • Subjects • Adult males & females • Duration • 10 weeks Weight Loss (lbs) P = 0.03 Arch Intern Med 1997

  11. CALORIES: Single Serve Frozen Meals have Fewer Calories than the Average American Meal Average American Meal: NHANES 09-10 Lunch and Dinner Average, Age 40-49 yr., Males & Females

  12. Cool Facts… • Single serve frozen meals are made of quality ingredients, by real people, and are not so different than what we make at home. • Single serve frozen meals are lower in sodium compared to typical meals • Single serve frozen meals are effective for weight loss

More Related