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Discover the world-renowned Havaianas, 100% pure rubber sandals from Brazil. Explore a range of designs for women, men, and kids, including limited edition collections. Known for their quality craftsmanship and unique designs, Havaianas are loved worldwide. From classic styles to trendy patterns, find your perfect pair. Enhance your style with Havaianas - a work of art for your feet.
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Why we choose this product • A product from Brazil • 100 percent pure rubber sandal • One of the best products in the world • The generalization • A work of art
Category of Havaianas • Woman • Men • Kids/ Baby • Limited Edition
surf girl floral
Slogan analysis “The Real Ones”
SWOT- Strength • Material • Design • Quality • Price
SWOT- Weakness • Informal • More expensive (than the other sandals) • Not good for health
SWOT- Opportunity • To expand the variety • Create another selling point
SWOT- Threat • creativity is a must • many new brands and imitators each day • customer's consistency
Summary • Havaianas is another word for flip-flops. • People buy it because of its material, quality, and design. • Its weakness are it is not formal footwear, it’s more expensive, and could make a health problem because of the design itself. • They still have opportunities to expand the variety of flip-flops, therefore, create another selling point. • Threat as a top brand, creativity, managing skills, consistency, is a must.