Enhancing the Student Experience

1. Enhancing the Student Experience Campus Recruitment Forum Maddie Whibbs Campus, Talent Acquisition Lead at BlackBerry

2. Overview Market Research Initiatives Current Students – In their Words Value Added from Initiatives Lessons Learned

3. Market Research: “Today’s young people value community and culture in the workplace over anything else” – TalentEgg, 2018 Guide to Canadian Campus Recruitment “Corporate Social Responsibility (CSR) not only positively impacts our communities, it also creates a positive reflection on your company – especially in the eyes of young candidates” – TalentEgg, 2018 Guide to Canadian Campus Recruitment “Remember that Waterloo co-op students want meaningful jobs where they will learn new skills and contribute to the success of your organization” – University of Waterloo, How to manage a successful co-op term

4. BlackBerry Student Social Committee “The BSSC” Executive Committee Co-Chairs, Media Director, Evens Director, Finance Director Leadership and extra-curricular experience to add to resume Budget provided by HR Responsible for student events and activities throughout the work term Increasingly popular program at BlackBerry

5. Snapshot of Events

6. Arshad Ali University of Waterloo, Software Support Student (2 Terms) “I joined the BSSC because it was my chance to create memorable experiences for students, planning and managing events/media to make the student life at BlackBerry the best it can possibly be. Creating content is not only fun, but rewarding. I am making an impact on the company culture, while gaining lasting relationships and building important skills along the way. The BSSC is important to my experience here at BlackBerry because of the number of skills it sharpens, from leadership in team meetings, to organizational skills in managing large scale events for nearly 200 students. The BSSC helps students by being a community, a bringing together of people in different departments, buildings and teams to have fun, make connections and improve the quality of student life here at BlackBerry.”

7. Cecilia WeiUniversity of Alberta, Enterprise Technical Support Student “I joined BSSC as a Media Director in January. This term I was promoted to the Co-Chair of BSSC. The BSSC helps organize events for students to get together and develop professional profiles. Joining the BSSC not only made me more at ease when working in a team but also enhanced my multi-tasking ability. People here on the BSSC are all super talented. By discussing with others, I have picked up other useful design tools that I was not aware of and strengthened my overall video-making skills. Without the students social community, I might have only met the co-ops on my floor. Thanks to BSSC, I got to know a lot of students from the company and eventually became best friends with some of them. By talking with those people, I learned of other positions and courses that I would like to pursue in the future. I am proud to be apart of BlackBerry and part of BSSC!”

8. Summary – Value Added STUDENTS COMPANY Employer Branding - promotes BlackBerry through word-of-mouth across Canadian campus’ Retains top talent Improves company culture Cost savings Catalyst for Campus Programs growth Improves overall work term Builds professional network Leadership experience Cross-functional team promotes learning and enhancing hard and soft skills Opens opportunities within company and community

9. Lessons Learned HR support is an asset Promote during orientation Variation encourages participation Student ownership and recognition drives this program Student Spotlights Promoting student creative work on social media

10. THANK YOU!