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Welcome to Day One

Welcome to Day One. Day One Ideas. Check out room Clean Use AV Model how classes will work from Day 1 (Here’s what we’ll do today – do it – here’s what we did) Assign Syllabus and note that we will discuss it next class

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Welcome to Day One

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  1. Welcome to Day One

  2. Day One Ideas • Check out room Clean Use AV • Model how classes will work from Day 1 • (Here’s what we’ll do today – do it – here’s what we did) • Assign Syllabus and note that we will discuss it next class • Explain my interest and why important • (Credentials, how I got here) • Intro each other exercise ( count off 1-2) :30 second cmml • This is an example of demo and psychographics and cmml • major, last book read .. Best movie seen this summer – hobbies-languages spoken, travels this summer, etc. (HAND IN TO ME AT END OF CLASS) • Show I Want to be in Advertising commercial http://www.gecko9.com/whenigrowup.html • My commitment to class – goals for semester • Set expectations. (List on blackboard)

  3. Housekeeping • 5 min warning assignment and fog/not fog item at end of each class) (3x5 cards) • Seating Chart with email & phone #(duplicate and if OK handout to all) • Tent Cards (Don’t take personal-forget and lapses of names) • What can I do to help you succeed? Suggestions? • Priorities: Family emergencies come first.

  4. Dos and Don’ts • Put Cell phones on silent or stun or off • Nothing allowed that will disturb others • Music, etc. • Bring the tools you will need to class • No food or drink in this room • Explanations of what I will look for and grade on • Being able to ID Strategy • Evaluate ideas and ads • Matching ad executions to copy and market strategy • Attention to detail • What will hurt • Sloppy work • Borrowed work • Inattention in class (Participation – no sleeping or other work) • Not following directions (45 sec 30-sec cmml.) • Absences (see attendance policy) • Can re-do assignments not tests • I will notify if content of day may have religious or moral items and you can excuse yourself from that part of class

  5. Testing • Types of Tests • Offer MC/Essay types • Pre-test (See what you already no) No Grading

  6. Jar and Beer. True False

  7. Summary • Today we learned something about each other and what the semester will hold : • Learned about each of us and our personal preferences • Learned about course content and expectations • Yours • Min eand ASU’s • Learned how the classroom would function

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