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Welcome to every one

Welcome to every one. Introduction. Md.Shahin Alom Lecturer in Marketing A K M Rahmat Ullah College Dhaka-12. B.B.A Hon’s First Year CourseTitle:Principles of Marketing Chapter: One Time :40 minutes Hon’s 1 st Year Date:/0272/2013. Core concepts of Marketing. Market. Money.

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Welcome to every one

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  1. Welcome to every one

  2. Introduction Md.ShahinAlom Lecturer in Marketing A K M RahmatUllah College Dhaka-12 B.B.A Hon’s First Year CourseTitle:Principles of Marketing Chapter: One Time :40 minutes Hon’s 1st Year Date:/0272/2013

  3. Core concepts of Marketing Market Money

  4. Video Link: www.youtube.com/watch?=FgoCWpWTSbk

  5. Learning Outcomes of this lessons • Students can say what is Need,Want,Demand. • Students can compare betweenProducts and Services. • Students can analysis elements of core concepts of marketing.

  6. Philip Kotler

  7. Fig: Core concepts of Marketing

  8. A baby is crying for food

  9. Needs

  10. Bengalese wants for foods

  11. American wants food

  12. Buying &Selling which reflects demand

  13. Services Products

  14. Experienced

  15. Value Benefits Costs

  16. Satisfaction cost benefits

  17. Buyer Seller Exchange

  18. Market

  19. Evaluations • 1. What is Needs and wants? • 2.Comments between products and services. • Students can analysis elements of core concepts of marketing.

  20. Group work • Identify needs ,wants ,and demands of a man and give example.

  21. Assignment • Analysis the elements of core concepts of marketing.

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