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Recruitment and Retention

Recruitment and Retention. Michael Gobaud Secular Student Alliance at University of Nevada, Las Vegas. Outline. Our Growth Story Why Recruitment is Important Recruitment Events Officer Positions The Recruitment Model. Our Growth Story. Founded at UNLV 3 years ago (fall ’ 09)

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Recruitment and Retention

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  1. Recruitment and Retention Michael Gobaud Secular Student Alliance at University of Nevada, Las Vegas

  2. Outline • Our Growth Story • Why Recruitment is Important • Recruitment Events • Officer Positions • The Recruitment Model

  3. Our Growth Story • Founded at UNLV 3 years ago (fall ’09) • Rough first year, limited growth, dead summer-fall ‘10 • I restarted the group and became president spring ’11 • Focused HEAVILY on recruitment and retention • Came here to SSA Con. that summer, applied new ideas • Membership exploded last year (fall ‘11-spring ‘12)

  4. Why Recruitment is Important • Without new members, student groups die • Must keep replacing graduating members • Larger groups can do more for their members/community • Share the benefits you get from your group with others • A truly successful leader finds a better successor

  5. Recruitment Events General Tabling Publicity Stunts Public Events

  6. General Tabling • Popularize group and advertise your events • Should try to do as often as possible (1-4 per month) • Members sign up for time slots • Table and chairs with banner, display board, posters, etc. • Freebies (candy, stickers, buttons, pens, brochures) • Mailing list, membership forms, flyers for meetings/events

  7. General Tabling

  8. Publicity Stunts AIDS Walk • Ask an Atheist • Stone a Heathen • Fiction for Fiction • Organized Protest

  9. Publicity Stunts Ask an Atheist

  10. Publicity Stunts Stone a Heathen

  11. Public Events • Speakers Bureau (www.secularstudents.org/speakers) • Freethought personalities at discounted or waived fees • Can also seek SSA funding for speaker’s travel and lodging fees • Debates • “Does God Exist?” • “Is Religion Good For Society?” • Film Screenings

  12. Public Events

  13. Public Events Penn Jillette: Benefit Show Ted Cox: Straight Camp

  14. Officer Positions • Public Events Officer • Organizes/facilitates large scale events • Art Director • Designs flyers, posters, logo, display boards, etc. • Possibly also webmaster • Public Relations (PR) • Garners new members • Organizes/facilitates ad campaigns, publicity stunts and tabling • Compiles contact list and follows up with interested members • Ideally someone sociable • Chair a “Street Team”

  15. The Recruitment Model Promoting (Bait) Mailing List (Hook) Retention (Reel ‘em In)

  16. Promoting • Facebook • Group page • Event Pages • Flyers/Posters • Distribute to members • Public Google Calendar • Sidewalk Chalking

  17. Flyers

  18. Promoting • Encourage members to promote group and events • Incentives • Group Shirt Day • Offer free food • Mailing lists • Yours AND others you have access to (school list, departments, other local secular groups)

  19. Mailing List • Have at EVERYTHING • “Free to sign up, cancel anytime” • “Stay informed about great events like this we’re doing” • Send welcome/thank you email first • Weekly Newsletter

  20. Retention • Variety of social activities to create FRIENDSHIPS: • Discussion meetings • Movie nights • Roller Skating • Hikes • Laser Tag • Community Service • BBQ • Museum

  21. Social Events Roller Skating Zombie Walk

  22. Retention • Member Social Events Officer • Target new students • Get many members involved in leadership • Encourage running for election • Committees • Be Active!

  23. THANK YOU! Michael Gobaud facebook.com/MichaelGobaud gobaudm@unlv.nevada.edu Like us: facebook.com/ssaunlv

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