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RSO Recruitment and Retention

RSO Recruitment and Retention. Kyle Martin Office of Student Life Fraternity and Sorority Life Graduate Assistant. Before we get started…. My past experience Presentation style Share comments and questions at any time No 100% effective way to recruit and retain members Surface level

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RSO Recruitment and Retention

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  1. RSO Recruitment and Retention

    Kyle Martin Office of Student Life Fraternity and Sorority Life Graduate Assistant
  2. Before we get started… My past experience Presentation style Share comments and questions at any time No 100% effective way to recruit and retain members Surface level We only have 20ish minutes
  3. Recruitment as a Business Before recruitment During recruitment What are you selling? (What is your organization?) Who is your target market? (Potential new members?) How are you selling to them? (How do you market/recruit?) Share your “Why” (Why does your RSO exist and why should they join?) Should do before recruitment too
  4. People join people
  5. Best Practices? Would anyone like to share ideas or tactics with the group?
  6. Other ideas How you can improve your recruitment DO NOT rely on social media Why? Have a recruitment planning meeting before each semester Set goals for yourself and your organization Make it a point to meet (X) number of students Even if they don’t join, leave a good impression What is your goal as an organization? What is the ideal number of members you want to achieve that goal?
  7. Other resources Phired Up 10 ways to be socially excellent online 8 steps to attracting people to your purpose Membership recruitment made easy Recruitment Bootcamp Overcoming objections to joining Quality vs. Quantity
  8. Retention What is rention?
  9. How to retain members “Great recruitment leads to better members” How we recruit members will directly affect their involvement Are we honest when we recruit? Are we showing them what we should be as opposed to what we actually are? What are we telling them about membership expectations?
  10. Retention cont. Once they join, do you give them responsibilities? What does your organization do to empower members? Do they have a voice?
  11. Dynamics of your organization There will always be members who are not engaged and likely will never be There will always be members who attend everything Focus on the members who are in the middle Give them things to do Ask what they are interested in TJ Sullivan “Motivating the Middle” Sept 11 at 7 pm Cook Dewitt Center
  12. Questions? Kyle Martin martikyl@gvsu.edu 616.331.2345 Office of Student Life
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