Member Recruitment and Retention

1. Member Recruitment and Retention Jodie Elder, PhD, LPC-S, LMFT David Boyles, MEd, LPC

2. Benefits of Membership • CEUs • Ethical guidelines • Consultation • Public policy updates • Advocacy • Leadership opportunities • Connection • Collective wisdom / mentoring

3. Recruitment + Purposeful Mentoring • Personal touch -- Come on in! • Informed consent • Options and duties • Start small and build up involvement • Continued mentoring – You can do it!

4. Member Recruitment • Have drawings for free student memberships and full memberships at meetings  • Have a board member visit local counseling programs to invite students to membership/events • Have a division rep from different geographical areas • Work with LPC Supervisors to recruit supervisees • Have a board member-at-large and Emerging Leader • Have a board member be a liaison with local school districts and agencies to publicize events and recruit members • Give complimentary memberships to guest speakers • Offer grad student scholarship and/or research grant

5. Have a brochure complete with membership application and instructions  • Give out member brochures at each division sponsored session/event during PGC  • Hold event during conference • provide food and they will come! ;) • reception/ luncheon/meeting

6. Have booth at Professional Growth Conf • Free if continually covered • Offer incentive to graduate students to help cover • Schedule each time slot with 1 board member + 1 grad student • Have give-away / candy at booth to promote engagement • Have internet connection so people can join on the spot • Website

7. Member Retention • Member letter and certificates for new/renewing members • Use monthly membership report from TCA Office to get names • Provide recognition for number of years of continuous membership • Maybe noted in newsletters for notable anniversaries • Phone calls (or at least an email) to expired members to encourage renewal -- with instructions for renewing 

8. At events held late in the year, allow members to renew for the following year as they sign-in for the event • Review the mission / benefits of membership in meetings/ conference sessions • Quarterly membership newsletter • provide informative articles, advocacy updates • include list of new/renewing members to thank them for their membership • include "member spotlight" highlighting a member

9. Provide informative sessions during PGC • put in descriptor paragraph “Sponsored by (div/ch)” • Send email the month before conf inviting members to activities being provided • Have ad in TCA PGC pre-program and program books listing division events/sessions • Have separate division conf (face-to-face or webinar) to provide CEU opportunities to members

10. Social Media ????

11. Helpful Resources • Common access to resources -- Dropbox.com • Division Membership Affidavit • TCA sends Division Monthly Financial Reports • TCA office will manage membership database for 10% fee • University print shops • Volunteerspot.com • Doodle.com • Constant Contact

12. Other ideas / Discussion