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Wrap Report Anna & Kristina’s Grocery Bag Sponsorship Program September 20 th , 2010 x 13 weeks

Wrap Report Anna & Kristina’s Grocery Bag Sponsorship Program September 20 th , 2010 x 13 weeks. Successful Partnership. INTERAC Achieved: A direct association with W’s resident shopping experts Anna & Kristina A connection with viewers that INTERAC is the simple way to pay everyday

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Wrap Report Anna & Kristina’s Grocery Bag Sponsorship Program September 20 th , 2010 x 13 weeks

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  1. Wrap Report Anna & Kristina’s Grocery Bag Sponsorship Program September 20th, 2010 x 13 weeks

  2. Successful Partnership INTERAC Achieved: A direct association with W’s resident shopping experts Anna & Kristina A connection with viewers that INTERAC is the simple way to pay everyday Approximately 60,000 contest entries – above average response 110 % on-air impressions 91% online impressions

  3. Strategy • Positioned INTERAC as the simple way to pay everyday • Targeted women and talked to them about their favourite past-time - SHOPPING! And the thrill of the deal. • Leveraged the two names synonymous with shopping with W Network’s shopping experts - Anna & Kristina

  4. Tactics The multi-faceted campaign delivered: Program Sponsorship of Anna & Kristina’s Grocery Bag In-show Integration Anna & Kristina’s Grocery Bag and Oh So Cosmo :30 Vignettes :05 and :10 Billboards Lower 1/3rds Tagged On Air Promotion (OAP) spots Online Media Interactive Contest Microsite Flash Game Online Ad Units Opt in Outdoor Advertising

  5. Activity Summary

  6. In Show Integration

  7. In Show Integration INTERAC exposure during shopping and checkout scenes within five different episodes of Anna & Kristina’s Grocery Bag Lower 1/3 message was strategically placed during the integration scenes.

  8. In Show Integration INTERAC exposure during a fashion tip segment and checkout scenes within two episodes of Oh So Cosmo

  9. Vignettes

  10. Vignettes Shopping tip vignettes were produced (edit of existing footage) with INTERAC “brought to you by” message: 4 x :30 vignettes featuring Anna & Kristina – aired on W & VIVA 1 x :30 vignette featuring Josie Dye from Oh So Cosmo – aired on COSMO

  11. Billboards

  12. Billboards Customized sponsorship billboards were developed and aired during Anna & Kristina’s Grocery Bag :10 cc with INTERAC Grocery Giveaway messaging 1 x :10 closed cap for W Network 1 x :10 closed cap for Viva :05 bbd with INTERAC sponsored messaging 1 x :05 billboard for W Network 1 x :05 billboard for Viva

  13. Lower Thirds

  14. Lower Thirds INTERAC messaging was included in a lower third message Lower Third appeared on-screen for 10 seconds during each sponsored episode (13 weeks)

  15. On-Air Promo Tags

  16. On-Air Promo Tags Five second INTERAC tag was married to Anna & Kristina’s Grocery Bag on-air promo spots:

  17. On-Air Results

  18. Online Media

  19. Online Media The following online media was developed for INTERAC: Interactive Contest Microsite with Opt-in Flash Game Online Ad Units

  20. Contest Microsite Main Page with opt in:

  21. Contest Microsite Flash Game:

  22. Ad Units Big box - linking to microsite Big box - linking to client site Leaderboard - linking to microsite Leaderboard - linking to client site

  23. Online Results 91% Achieved

  24. Contest Microsite Total Entries and Contest Winners: Total Entries: 59,747 • Grand Prize Winner • Kim Martin • Instant Weekly Winners • Wayne Chow • Sebastian Sobis • Julie Austin • Jocelyn Tadeo • Pamela Vanheukelom • Josefine Herr • Josie Tusa • Shelley Gross

  25. Contest Microsite Total Entries by Date

  26. Contest Microsite Total Entries by Age

  27. Contest Microsite Total Entries by Province

  28. Outdoor Advertising

  29. Outdoor Advertising

  30. Outdoor Advertising

  31. Thank you!

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