Total Army Sponsorship Program (TASP)

1. Total Army Sponsorship Program (TASP) MWR Brand Central Download Link -- http://www.mwrbrandcentral.com/HOMEPAGE/printmedia.html • Objective • To increase exposure of, participation in and commitment towards the Total Army Sponsorship Program. Creative materials: • KeyMessage (to customers) • “We’re Stronger Together”…The Army is stronger when sponsors take their role seriously and are committed to helping others as they transition to a new assignment. • Target Audiences • -Soldiers and Civilians who are assigned as or volunteer to be a sponsor. GOAL: Know and embrace their role as a sponsor • -Army leadership –GOAL: Promote and support the program 8.5”x11” flyer b/w and color Touch card Color only, two-sided wallet card • Engagement Opportunities • Total Army Sponsorship “touch cards” and flyers can be customized with garrison information, printed and displayed at and handed out at ACS centers, Family and MWR facilities, other high traffic locations on post and at the unit level. Timeframe: • Display @ • Army Community Service Centers • Family and MWR activities • Barracks • Dining facilities • Soldier in-processing centers • Units START June 1 POC Information: Pierre Laxa Victor Spong Pierre.I.Laxa.naf@mail.mil; (210) 466-1743 Victor.J.Spong.civ@mail.mil; (210) 466-0675 IMCOM G-9, Family and MWR – Marketing Division IMCOM Strategic Communication END Indefinitely