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Costa Nostrum is a certification standard for the sustainable management and development of Mediterranean beaches. It addresses issues such as habitat destruction, waste management, pollution, and accessibility. With Costa Nostrum, visitors can enjoy a personalized and sustainable beach experience. Learn more at www.costanostrum.org.
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Blue Invest in Mediterranean 24/01/2019 Malta Certification Standard for the Sustainable Management & Development of Mediterranean Beaches
Our Team… AthinaKypriotaki PR Manager BSc Psycology, MSc Vasilis Zisimopoulos CEO – Founder Beng Mechanical Engineer, MSc Elli Syfaki Economic Analysis Consultant BSc in Economics, MSc Dimitris Poursanidis Scientific Consultant PhD Marine Ecology Nikos Stivaktakis IT & New Technologies Department BSc in Computer Science, MSc
The Problem… • Habitat destruction and biodiversity loss. • Substandard beach waste management. • Pollution of seawaters close to the shore. • Overpricing & Poor services provided. • No beach access to people with special needs. • Bathers may exceeds carrying capacity. • Not well maintained beach facilities. • No proper beach signage for the potential dangers, resulting in several drownings every summer. • Every summer 200 millions tourists are visiting Mediterranean Sea. Until 2025 => 355 millions every summer.
The adoption and implementation of the certification standard Costa Nostrum – Sustainable Beaches! A very powerful “two-way bond”; bather – beach and a very personalized tourist experience could be achieved. Similar protocol for the sustainable management, development, certification and promotion of beaches does NOT exist globally. The Solution???… www.costanostrum.org
Why a Beach to Certified as Costa Nostrum – Sustainable Beach???
Our Business Plan…? Extra Funding is Needed ≈350,000€ Total Number of Mediterranean Beaches – Customers > 8,000 www.costanostrum.org
We Make Beaches Sustainable … You Enjoy Sustainable Beaches!!! Thank you! www.costanostrum.org
Costa Nostrum Vs Blue Flag… • Costa Nostrum considers Blue Flag award as indicator, while simultaneously attempting to achieve – including other indicators– the sustainable development of both beaches and wider region. • It doesn't only focus on the environmental protection of the beaches. • Is addressed to all beaches, by objectively classifying them. • Visitors could take part to beach evaluation through questionnaire. • Takes into account the carrying capacity of each beaches. • Enables the annually beach improvement and contributes to an increase in rank of the beach management body. • We can “work”in cooperation or independently with Blue Flag. • We can certify beaches which can not be certified by Blue Flag Program. www.costanostrum.org
Impacts – Benefits… www.costanostrum.org
An innovative certification standard allowing the sustainability classification and assessment of each beach. Promotion of local crafts around the certified beaches through our free online information portal (website & mobile application) for tourists visiting the Mediterranean Our Products…
Classification of each awarded beach Initial Study A certification standard for measuring the Degree of Sustainability which achieved at each certified beach. An original and innovative "Tool“, a study for the establishment of a beach as sustainable. Promotion of the awarded beach What Costa Nostrum – Sustainable Beaches Certification Standard is…? A portal (site & mobile application), which are informing the tourists about the characteristics of each Costa Nostrum Sustainable Beach.
Our Innovation… Prevention of the main causes of the environmental impacts. It has an objective system of evaluation and ranking of each beach. It can be applied to all beaches, with same highly positive results. Specific proposals - studies are made with respect to sustainable development, management and promotion of beach. It’s allowing the annual improvement and beach classification. Non stop evaluation of the standard, its implementation and of the beaches by the bathers through online & app questionnaires. Bather can select a beach which meets his requirements, avoiding unnecessary wanderings. www.costanostrum.org
Word of Mouth Β2Β Meetings with municipalities & hotels owners Meetings - Conferences - Exhibitions - Articles Cooperation with Tour Operators, Travel Agencies, like TUI Information Boards, Flags, Questionnaires Surveys, Brochures Website, app, social media, e-mails, promotion videos Co-organizing the 8th International Sandy Beach Symposium; 1st time on Mediterranean shores in Crete Cooperation with international organizations like Green Destinations & We Do Local Our positive results of our work Channels – Go To Market… www.costanostrum.org