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Parker Hannifin Customer Retention w/ Nitrogen

Parker Hannifin Customer Retention w/ Nitrogen. Why Use Retention Kits. Give nitrogen tire inflation service a face Stay in front of the customer, and bring them back – email marketing Add value for customer – safety & savings

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Parker Hannifin Customer Retention w/ Nitrogen

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  1. Parker HannifinCustomer Retention w/ Nitrogen

  2. Why Use Retention Kits • Give nitrogen tire inflation service a face • Stay in front of the customer, and bring them back – email marketing • Add value for customer – safety & savings • Effectively provide add-on features such as roadside assistance and tire protection plans • Capture services normally lost, such as oil change, car wash, etc. • New revenue stream w/out increase in effort

  3. Dealers Diminishing customer retention Shrinking margins Rising expenses Minimal differentiators Your Customers Rising fuel prices Increased tire costs Safety concerns Customers don’t understand their vehicle, they want full service: Towing service, tire repair, etc 90% of blowouts are due to under-inflated tires. (US Department of Energy) Today’s Challenges

  4. Your Solution Generate more revenue per customer Increase customer loyalty Automate communication with your customers Email with custom coupons Short Message Service (SMS) to mobile phone Build and own your customer email list Increase nitrogen sales Customer Solution Receive the best tire protection plans available Enhance peace of mind Increase safety by reducing tire failure Receive valuable coupons The GNI Solution

  5. Dealer Customized Solutions • Cap Kits • Packaging • Material • Information • Web retention • Protection Plan • Roadside assistance • Tire Hazard 150

  6. Dealer Benefits • Free inclusion in the GNI Dealer Locator • Choice of quarterly or monthly customized newsletters • Uses your logo • Includes unlimited customized coupons to bring them back • See how many customers have registered • Free auto-renewal services • Opportunity to sell other services

  7. Increased visibility Dealer Locator & Newsletter

  8. TS-CHVC • Chrome coated ABS plastic • TPMS compatible • 1000 caps • Caps only, no promo material • Typical Application: Service drive w/ no customer retention

  9. TS-N2001CCustomer Awareness Kit • Chrome coated ABS plastic caps • TPMS compatible • 500 kits/case (2000 caps) • (2) stickers, nitrogen info & caps • Typical Application: New car nitrogen inflation, PDI nitrogen inflation, F&I programs, service drive

  10. TS-N2001G Customer Awareness Kit • Rubberized green plastic caps • TPMS compatible • 500 kits/case (2000 caps) • (2) stickers, nitrogen info & caps • Typical Application: New car nitrogen inflation, PDI nitrogen inflation, F&I programs, service drive

  11. TS-4001CPremium Customer Awareness Kit • Chrome coated ABS plastic caps • TPMS compatible • 144 kits/case (576 caps) • Door panel decals, sticker price decal, nitrogen booklet & caps • Typical Application: New car nitrogen inflation, PDI nitrogen inflation

  12. Tire Protection Plans • Sign & Drive Roadside Assistance • Unlimited towing, flat tire assist, lockout assist, fluid delivery, battery assist • Similar to the AAA program • 1, 2 or 3 year plans • Tire Hazard 150 • Repair ($20) or replace ($150) • 1, 2 or 3 year plans • Roadside Assistance + Tire Hazard 150 • All coverage of both plans, in comprehensive package

  13. Tire Protection Plans • Administered by Nation Safe Drivers • Same as Purigen & Nitrofill • http://www.nationsafedrivers.com/ • 40,000 service providers nationwide • Register at time of sale to capture all customer information to be certain to capture all customer information • Or customer can register via internet

  14. Tire Protection Plans

  15. Web Retention • Through Get Nitrogen • Now very similar to the Nitrofill program • Dashboard Demo @ GNI • Track customer registrations • Customizable Email • Logo, coupons, renewals, frequency, etc.

  16. Kit Upgrades • TSC-4001C-R, TSC-2001C-R • Web Retention • TSC-4001C-2, TSC-2001C-2 • Sign & Drive w/ Web Retention • TSC-4001C-5, TSC-2001C-5 • Tire Hazard w/ Web Retention • TSC-4001C-6, TSC-2001C-6 • Tire Hazard & Sign & Drive w/ Web Retention

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