Education Session: Healthcare Track July 2013

1. “Is the role of the Meeting Manager evolving into a Data Statistician?” Education Session: Healthcare Track July 2013

2. Panel Profile #1 – 9th Shirley Craven BSc (Hons) – Curvebox Ltd • 20 years corporate experience in the healthcare sector – special events, clinical meetings , marketing, procurement • 1994 – 2003 IT & Marketing Manager, Pfizer Manufacturing UK • 2003 – 2005 Special Events Manager, Pfizer R&D UK • 2005 – 2008 Global Clinical Meeting and Programme Manager, Pfizer Global R&D • 2008 – 2013 Global Lead, Meeting Technology, Pfizer Global Procurement & Operations • 2013 – Director, Curvebox Ltd Ben Hoeksma – CWT Meetings & Events EMEA 17 years industry experience in hotels and agencies 2006 – 2008 Major Account Development manager 2008 – 2011 Business Development Manager CWT Meetings and Events UK 2011 – Programme Manager CWT Meetings and Events EMEA Experience managing Pharmaceutical clients on local and regional basis

3. Panel Profile #1 – 10th Shirley Craven BSc (Hons) – Curvebox Ltd • 20 years corporate experience in the healthcare sector – special events, clinical meetings , marketing, procurement • 1994 – 2003 IT & Marketing Manager, Pfizer Manufacturing UK • 2003 – 2005 Special Events Manager, Pfizer R&D UK • 2005 – 2008 Global Clinical Meeting and Programme Manager, Pfizer Global R&D • 2008 – 2013 Global Lead, Meeting Technology, Pfizer Global Procurement & Operations • 2013 – Director, Curvebox Ltd Simon Beard – Zibrant Ltd 20 years’ experience in agency, corporate and freelance roles within the healthcare, building and finance sectors 2010 –  Project Director Congress and Events, Zibrant 2008 – 2010 EU and Asian meeting and Programme Manager, Pfizer Inc. US 2007 – 2008 EU and Asian meeting and Programme Manager, Pfizer Inc. UK 2004 – 2007 Logistics Manager, Right Angle Partners 2003 – 2004 Event Manager, RAND Group 1993 – 2002 Event Manager, Reflex Event Management

4. Panel Profile #2 Katie Hutchins – Radisson Blu Katie has worked in the hospitality industry for over 13 years from Operations to Sales, and over the last two years she has become a specialist in the Healthcare and Life Science industry representing Carlson RezidorUK estate. Katie's full time position as Director of Sales at the Radisson Blu London Stansted Airport saw the property become one of the first accredited hotels with Compliant Venues Ltd. Louis Ford - Cvent Since early 2008, Louis has had the opportunity to participate in a number of major initiatives at Cvent. He played a key role in establishing the company’s first product adoption team and was responsible for training a team to work with meeting planners in order to increase eRFP traffic on the Cvent Supplier Network. Louis now leads Cvent’sPartnerships team in the UK and focuses on building relationships with major meeting and event management companies around the world. His current responsibilities include establishing new partnerships and referral relationships involving Cvent’s Strategic Meetings Management solution.

5. What will we cover today? • Overview of how recently introduced transparencyrequirements within country codes of conduct and regulations are impacting the wayhealthcare planners are noworganisingmeetings • Guide you on what healthcare organisations need to report on • Sharehow suppliers can help you with this process

6. What are the changes? • Worldwide regulatory compliance changing rapidly over past 18 months • Sparked off by the recently deployment of the US ‘Sunshine Act’ in 2012 • European countries introducing own ‘version’ of the Sunshine Act in response • Requirement to report payments to individual HCP’s by healthcare companies • Individual HCP reporting requirements include: • Consulting fees - Honoraria • Gifts - Food & Beverage • Travel - Accommodation • Per country deadlines for starting to collect the data, then to report data • Reporting deadlines commence this year, 2013

7. Who is responsible for what? • THE REALITY: • The host of the meeting is ultimately responsible for collecting and reporting: • Regulatory compliance data • Internal policy data • Financial data • However….. A significant amount of the reporting required comes from the data generated by the meeting planning process The agency, venue and technology system add value by supporting the meeting manager with the data requirements

8. Where is all the data? • Delegate list • Supplier listing • PO approval flow • Venue proposals • Flight costs • Signing in sheets • Room usage • Room upgrades • Final supplier costs • Venue cost breakdown • Contract / addendum • Per delegate costs • F&B costs • Delegate information • Full budgetary detail • Flight information • Invite responses • No-shows • HCP spend approval • Budgetary approval • Speaker contracts

9. What needs to be reported?

10. Compliance at events is not easy……but your event team can help you!

11. What are Agencies seeing? • How are agencies supporting healthcare client accounts, in terms of collecting and reporting? • What changes have been noticed from planners working with the agencies? • What is the day to day impact on agency teams?

12. What are Venues experiencing? • What steps are venues taking to assist in the collection and reporting of data for their healthcare client accounts? • Have venues noticed any changes in the way meeting managers are working? • What is the main impact of these changes on the venue teams?

13. What are Technology Systems facing? • What developments are technology companies undertaking to support their healthcare clients, in order to collect and report robust, accurate compliance data? • How are technology systems changing to meet the needs of meeting managers in the current compliance driven environment? • How do these changes impact technology companies?

14. Q&A • What are your views? • Have you seen any changes? • What are the current frustrations faced by the meeting planner? • How have these impacted you in your role?

15. So will Meeting Managers becomeData Statisticians? No….and you don’t want to be one either! But…..the collection and reporting of data will become more integral to your role and there will be a need to partner more closely with your agency, your venues, your suppliers and your technology company to ensureyou get what you need to deliver successful, appropriate, compliantmeetings

16. “Thank you for your time” Education Session: Healthcare Track July 2013