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30 th April 2010 – TII annual event. Innovation 3.0 – Dusseldorf

FITT Fostering Interregional Exchange in ICT Technology Transfer. 30 th April 2010 – TII annual event. Innovation 3.0 – Dusseldorf. FITT project. FITT = F ostering I nterregional Exchange in ICT T echnology T ransfer Objectives of the project:

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30 th April 2010 – TII annual event. Innovation 3.0 – Dusseldorf

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  1. FITT Fostering Interregional Exchange in ICT Technology Transfer 30th April 2010 – TII annual event. Innovation 3.0 – Dusseldorf

  2. FITT project • FITT = Fostering Interregional Exchange in ICT Technology Transfer • Objectives of the project: closing the gap between ICT research and the market • Co-funded by EU (Interreg IVB NWE) • June 2008 – May 2011 • 7 Partners – 5 Countries: Luxembourg / Germany / France / Belgium / UK

  3. FITT partners

  4. …provides a collection of tools, practices and cases that offer practical help for technology transfer officers. The FITT Toolbox The Community of Practice The RecommendedBibliography The Transnational Training Programme FITT results (work in progress)

  5. The FITT Tech Transfer Logic World Put PEOPLE and their IDEAS central Collect IDEAS COLLECT opportunities NETWORK Tech Transfer People Detect NEEDS PROTECT the ideas TECH TRANSFER Go to MARKET NETWORK Detect the NEEDS Tech Transfer NETWORK Define the GO TO MARKET PROTECT ideas Create BUSINESS worldwide

  6. Tech transfer is described by 5 main activities: The FITT Activities VALUE CREATION

  7. …includes an overview on each topic and is complemented by best-practices and case studies …offers tailored material according to the user‘s needs, thanks to its modular structure. The FITT Toolbox VALUE CREATION

  8. FITT ToolboxAvailable Online Now: FITT-FOR-INNOVATION.EU The FITT Website

  9. The FITT Toolbox content • Process marketing • Practice Marketassessment( by ICBS) • Assessment of the marketwhether to create a spin-off or license • Case Templates for technological marketing (by DIGITEO) • Templatesused for marketing studies (flash and detailed versions) to bring value to the labs in order to support their TT activities • Case Living Labs in ICT (by IBBT) VALUE CREATION

  10. Challenge = decrease number of failing innovations ICT Industry Convergence Increased Competition Failing Innovation Even more Competition Only Incremental Innovation Shortened Life Cycles

  11. The answer = Living Labs • In-house real-life lab facilities • MIT Labs, Philips HomeLab • City lab facilities • Helsinki Virtual Village, i-City Hasselt 11

  12. Living Labs in Europe • European Network of Living Labs • Best-of-class in Europe and beyond (20->50->130) • Mobile City Bremen, Amsterdam Living Lab, IBBT iLab.o • Snowpolis, La Fabrique du Futur, Telemedicine Lab 12

  13. Key = Open Innovation platforms • International Benchmark • Structural approach needed • Extend Living Lab approach to involve all stakeholders Ballon, Pierson & Delaere, 2005

  14. Living Labs: user-centric innovation • What?Create a research environment to investigate large groups of users over a longer period within their natural ‘use context’ in interaction with innovations. • Why?“because we are not getting close enough to the user”. • too much single moments or short periods of user feedback or • too often tested on a too limited scale or • too much ‘un-natural’ lab-environments, not accounting for contextual factors, social factors, and factors that are difficult to grasp by means of single moment feedback moments… • Research too often limited to the technology/application ‘an sich’, without taking the ‘global picture’ of the ‘value chain’ into account ….

  15. Living Labs • Rationale? support the development and commercialisation of innovations as user-centric as possible. Fostering reliable and mature innovations by supporting: • concept selection • innovation development • choice of the right business model • the right pricing & communication • the tailoring of your offer to its market potential

  16. … connects professionals in the area of ICT Technology transfer on LinkedIN and fosters exchange among practitioners. Exchange Cooperation Sustainability FITT community of practice

  17. Become a FITT ambassador yourself jon Join Linkedingroup “ICT Tech Transfer”join today Thank you

  18. And the associated Upcoming Events: Marketing Workshop (Luxembourg) Workshop on Standardisation, 15 December 2010, Ghent (Belgium) iMinds Conference, 16 December 2010, Ghent (Belgium) … Comingsoon Transnational TTTraining Programme … is a tailored service for technology transfer practitioners to meet their special training demands. 5 training programs based on the 5 activities of the FITT toolbox.

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